Background:
Over the last quarter century many new cyberspace platforms have
emerged that facilitate communication across time, geographical distance and
now even language. Whereas brick-and-mortar communities are defined by
geographically local characteristics, a virtual community is an online
community of individuals who socialize and connect around a common interest
or theme using the Internet. Community-based participatory research (CBPR)
is a public health approach that requires equitable partnerships between
community members and researchers. Virtual communities abound on the
Internet today, yet their application to CBPR is rarely considered.
Methods:
We examine three case studies to explore the advantages and
challenges of virtual communities for CBPR, as well as several of the online
tools CBPR practitioners can use to facilitate virtual community
participation.
Results:
There is a potential utility of virtual communities in supporting
CBPR efforts as they reduce the effects of geographical barriers, maximize
the growth potential of the community, and provide portable and affordable
channels forreal-time communication. Some caveats indicated in our case
studies are: technological challenges, difficulty in crediting
members’ contributions and determining ownership of content, no
face-to-face interaction may hinder relationship formation, cohesion, and
trust resulting in lower engagement.
Conclusions:
The paper concludes with recommendations for the use of virtual
communities in CBPR projects, such as in the coordination of statewide
health care policy initiatives and in the dissemination of best public
health practices.