Rural E-marketing in Iran; Modeling villagers' intention and clustering rural regions

Alavion, Seyed Jaber; Taghdisi, Ahmad

doi:10.1016/j.inpa.2020.02.008

Cited by 23 publications

(19 citation statements)

References 75 publications

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“…Furthermore, e-commerce can expand the sales market of rural products. Alavion and Taghdisi (2021) analyzed data collected from approximately 1,000 villages in Iran with ICT offices and found that e-commerce helps farmers sell agricultural products and handicrafts online. Liu et al (2021) collected 2027 observations from 480 apple farmers and found that the adoption of e-commerce increased the sales prices of their products, thereby enhancing the total revenue from agricultural products sales, but with the increase in marketing costs.…”

Section: Caer 134mentioning

confidence: 99%

Does broadband infrastructure really affect consumption of rural households? – A quasi-natural experiment evidence from China

Jianxiang¹,

Nie²,

Zhang³

2021

CAER

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PurposeAs an important public infrastructure, broadband has absorbed a large amount of investment in China. However, how and to what extent these investments affect economic and social development is largely unknown. The purpose of this paper is to analyze the impact of broadband infrastructure construction on consumption of rural households, using an exogenous policy shock introduced by the China's “Broadband Countryside” pilot project.Design/methodology/approachUsing the tracking sample data of China Household Financial Survey in 2013 and 2015, this study estimates the effect of broadband construction on rural household consumption and draws causality between them relying on a quasi-natural experiment based on an exogenous policy shock.FindingsThe difference-in-difference estimates show that broadband construction has significantly increased rural household consumption by 16.69%. This positive promotion effect is mainly achieved through mobile phone access to the Internet, while penetration of computer crowds out rural household consumption. Further research find that broadband construction has increased rural household consumption related to daily life and high-quality household consumption, but not statistically significant for the latter, and it has not helped to promote the consumption upgrading of rural households.Originality/valueThis study contributes to the understanding of the positive status of broadband infrastructure in economic and social development by analyzing the impact of broadband infrastructure construction on rural household consumption. This study expands the content of consumption to rural households, especially high-quality consumption and consumption upgrading in rural areas, which provides the possibility to further tap the consumption potential of rural market. The study is the first to explore how broadband infrastructure construction affects consumption of rural households using a quasi-natural experiment.

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Section: Caer 134mentioning

confidence: 99%

Does broadband infrastructure really affect consumption of rural households? – A quasi-natural experiment evidence from China

Jianxiang¹,

Nie²,

Zhang³

2021

CAER

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“…In terms of the evaluation of leisure agricultural tourism resources, from the perspective of paper retrieval, although there are many research results on leisure agriculture, there are fewer references for the evaluation of leisure agricultural tourism resources. Relevant scholars took the leisure agriculture of Fujian Province as an example and constructed the six index project layers of environmental characteristics, product characteristics, management level, infrastructure construction, behavioral experience, and emotional experience [16,17]. There are 25 indicators to evaluate the leisure agriculture of Fujian Province.…”

Section: Related Workmentioning

confidence: 99%

Intelligent Rural Tourism Environmental Suitability Evaluation System Based on a Wireless Sensor Network

Feng

2021

Journal of Sensors

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After years of vigorous development, the scale of rural tourism industry has gradually expanded throughout the country, and it has become an important means of coordinating urban and rural areas to drive farmers’ incomes and get rich. Nowadays, the level of informatization is constantly improving, the construction of smart cities is constantly advancing, the personalized demand of tourists is increasingly strong, especially the rural tourist spots scattered in the vast countryside which have a great spatial breadth, and the traditional management method can no longer meet the needs of the source objects whose main travel mode is self-driving. Therefore, only when rural tourism develops in the direction of intelligence can it successfully realize the transformation and upgrading of rural tourism industry. This paper takes a rural tourism resort in a certain area as the research object and builds an intelligent rural tourism environmental suitability evaluation system with three criterion levels: natural geographic conditions, traffic environmental conditions, and tourism spatial conditions. The weight of each indicator layer is obtained through the analytic hierarchy process, and the reclassified raster data of indicators is weighted and superimposed on the ArcGIS operating platform to obtain the evaluation result of the environmental suitability of smart rural tourism. According to the results of suitability evaluation, the most suitable area is selected as the potential area of the intelligent rural tourism environment in a certain area. According to the natural and cultural tourism resource conditions in the block, the potential block is divided into functions. A comprehensive comparison of the suitability spatial differentiation map of the smart rural tourism environment in a certain area with the suitability spatial differentiation map of each subsystem can more clearly find that the suitability score of the economic development subsystem and the basic support subsystem is a county-level village in a certain area. Among them, the suitability of the rural economic development subsystem is similar to the distribution of the suitability of the smart rural tourism environment in a certain area; that is, it is positively correlated with the suitability of the smart rural tourism environment. Therefore, improving the level of rural economic development and increasing investment in the construction of a smart rural tourism environment play an important role in improving the level of public services and infrastructure coverage.

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“…Иран и Россия должны упростить формальную регистрацию электронного бизнеса с более подходящей политикой регулирования цифровой экономики, которая должна стать предметом пристального внимания правительств. Во многих странах (например, в Омане, Саудовской Аравии, Марокко, Кувейте и Иордании) есть «универсальные магазины» для сокращения времени и затрат на открытие бизнеса для МСП [3], созданы онлайн-платформы (лучший образец был реализован в ОАЭ) для упрощения регистрации и платежей, а также отменены или уменьшены минимальные требования к капиталу.…”

Section: цифровая экономика и развитие малых и средних предприятий (мunclassified

Developing Policy of the Digital Economy in the Context of the Coronavirus Pandemic (Evidence of Iran and Russia)

Rasoulinezhad

2021

Bulletin of the MSRU (Economics)

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Тегеранский университет 1417614418, г. Тегеран, ул. Шанздах-э-Азар (пр-т Энгелаб), Исламская республика Иран Аннотация Цель. Изучить развитие цифровой экономики в условиях пандемии коронавируса в двух странах-Иране и России. Процедура и методы. Использованы методы сравнительного анализа, сопоставления, обобщения и интерпретации результатов исследования. Результаты. Результаты показали, что обе страны пытаются издать соответствующие нормативные акты и улучшить инфраструктуру, чтобы повысить вклад цифровой экономики в ВВП в условиях пандемии коронавируса. Теоретическая и/или практическая значимость. Для усиления цифровой экономики Иран и Россия должны улучшить деятельность МСП, которые являются потенциальными и подходящими двигателями цифрового экономического роста в экономике. В работе рассмотрены 3 стратегии: расширение доступа компаний к финансам, улучшение среды электронного бизнеса и создание системы государственной поддержки МСП, − которые помогут МСП повысить эффективность цифровой экономики в условиях негативных последствий COVID-19.

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Rural E-marketing in Iran; Modeling villagers' intention and clustering rural regions

Cited by 23 publications

References 75 publications

Does broadband infrastructure really affect consumption of rural households? – A quasi-natural experiment evidence from China

Does broadband infrastructure really affect consumption of rural households? – A quasi-natural experiment evidence from China

Intelligent Rural Tourism Environmental Suitability Evaluation System Based on a Wireless Sensor Network

Developing Policy of the Digital Economy in the Context of the Coronavirus Pandemic (Evidence of Iran and Russia)

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