Nucleophilic addition of alkyl‐ and benzylthiols to benzoquinone diimine (1) gave the corresponding 3‐alkylthio‐ or 3‐benzylthio‐1,4‐phenylenediamines (2–5). However, addition of aryl‐ or heteroarylthiols to 1 formed 2‐arylthio‐ or 2‐heteroarylthio‐1,4‐phenylenediamines (6–14). The structures of 2–14, obtained in 55–91% yields, were confirmed in CDCl3 or DMSO‐d6 solution using 1D (NOE difference, coupled 13C NMR spectra, APT and DEPT) and 2D NMR techniques [DQCOSY, NOESY, HETCOR and heteronuclear multiple bond coherence (HMBC)] that resulted in unambiguous proton and carbon NMR resonance assignments. The substituent‐induced 13C NMR chemical shift differences were calculated in 2–14 relative to carbon atoms in the model compound N1‐(1,3‐dimethylbutyl)‐N4‐phenyl‐1,4‐phenylenediamine (DMBPPD) (15) (a reduced form of benzoquinone diimine). Copyright © 2004 John Wiley & Sons, Ltd.