Context. Effective temperatures of early-type supergiants are important to test stellar atmosphere-and internal structure-models of massive and intermediate mass objects at different evolutionary phases. However, these T eff values are more or less discrepant depending on the method used to determine them. Aims. We aim to obtain a new calibration of the T eff parameter for early-type supergiants as a function of observational quantities that are: a) highly sensitive to the ionization balance in the photosphere and its gas pressure; b) independent of the interstellar extinction; c) as much as possible model-independent. Methods. The observational quantities that best address our aims are the (λ 1 , D) parameters of the BCD spectrophotometric system. They describe the energy distribution around the Balmer discontinuity, which is highly sensitive to T eff and log g. We perform a calibration of the (λ 1 , D) parameters into T eff using effective temperatures derived with the bolometric-flux method for 217 program stars, whose individual uncertainties are on average |ΔT eff |/T f eff = 0.05. Results. We obtain a new and homogeneous calibration of the BCD (λ 1 , D) parameters for OB supergiants and revisit the current calibration of the (λ 1 , D) zone occupied by dwarfs and giants. The final comparison of calculated with obtained T eff values in the (λ 1 , D) calibration show that the latter have total uncertainties, which on average are T eff /T f eff ±0.05 for all spectral types and luminosity classes. Conclusions. The effective temperatures of OB supergiants derived in this work agree on average within some 2000 K with other determinations found in the literature, except those issued from wind-free non-LTE plane-parallel models of stellar atmospheres, which produce effective temperatures that can be overestimated by up to more than 5000 K near T eff = 25 000 K. Since the stellar spectra needed to obtain the (λ 1 , D) parameters are of low resolution, a calibration based on the BCD system is useful to study stars and stellar systems like open clusters, associations or stars in galaxies observed with multi-object spectrographs and/or spectro-imaging devices.