Rosé All Day Brand Communication Strategy in Facing the Boycott Issue
Bidi Ashri Meidini,
Sri Wahyuning Astuti
Abstract:This research aims to analyse the communication strategies used by the Rosé All Day brand in dealing with the boycott issue, specifically related to the controversy involving one of its founders. This research method uses a descriptive qualitative approach with a literature review to analyse effective communication strategies in managing controversial issues. The research involved collecting and analysing literature related to crisis communication strategies, public relations, and brand management. The results… Show more
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