Rorschach Z scores on disturbed subjects.

Nickols, John

doi:10.1037/h0045148

Cited by 7 publications

(5 citation statements)

References 7 publications

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“…As illustrated at fig. 5, there are 4 conditions that must be examined: achieve (we want but don't have), preserve (we want and currently have), avoid (we don't want and don't have), eliminate (we have but don't want) [14].…”

Section: Goals Grid Toolsmentioning

confidence: 99%

Supporting Sustainable Society while Elevating Brand Competitiveness: A Case Study of Hellmann’s Cook Clever Waste Less Campaign

Oscario

2023

E3S Web Conf.

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Green advertising is a powerful tool in encouraging transformation of people’s behaviour to tackle climate change issue. To pursue it, collaboration between advertising agency and client is crucial. Understandably client wants the advertisement, that need a good amount of budget allocation, elevates their brand competitiveness. Through Hellman’s Cook Clever Waste Less campaign, Mindshare agency proved that green advertisement could achieve both goals. This study analysed creative strategy behind Hellmann’s Cook Clever Waste Less campaign using HumanKind philosophy and Goal Grid method as a case study. The study found that key factors behind the success of Hellmann’s campaign are brand purpose related to environmental issue that relevant to the product, audience’s insight, and behaviour changing act (not just ads) that could be a solution for audience’s need. There are conditions that need to be achieved, preserved, avoided, and eliminated so the client and advertising agency could evolve from creating an advertisement that focuses on communicating the product’s information into green advertising that engages people in changing behaviour act. The result of this study could be used as motivation and reference for the industries to pursue green advertisement without having a distrust that it would lessen the brand competitiveness.

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Section: Goals Grid Toolsmentioning

confidence: 99%

Supporting Sustainable Society while Elevating Brand Competitiveness: A Case Study of Hellmann’s Cook Clever Waste Less Campaign

Oscario

2023

E3S Web Conf.

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“…The overall mean was 3.39 with standard deviation of 1.175 implying that there is great deviation from the mean. Nickols (2010) indicated that effective communication is a perfect implement to prepare employees for change, help them to believe it, and feel safe about their future working life. On the other hand, effective communication helps management to make sure employees are capable executes the new way of working and use the new skills.…”

Section: Findings Organizational Communicationmentioning

confidence: 99%

Determinants of Successful Strategic Change Implementation in the County Government of Kakamega, Kenya

MULEGWA,

IMBAMBI (Ph.D)

2018

strategicjournals.com

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This study sought to determine the influence of organizational factors on strategic change implementation in the County Government of Kakamega. The specific objective was to assess the influence of organizational communication on strategic change implementation in the County Government of Kakamega. This study was anchored to The Burke-Litwin Model of Organizational Change and Institutional Theory. The study adopted a descriptive survey research design. The target population of the study was 548 top level and middle level managers. Sampling frame consisted of Agriculture, Public Service, Social Services, Education, Health Services, ICT, Lands & Housing, Trade & Industrialization, Roads, Public Works & Energy, Finance and Economic Planning.Purposive and stratified sampling techniques were chosen and used to select the sample population of 232 respondents according to Yamane recommendation. Structured questionnaire were pre tested for validity and reliability was the main primary data collection tool. The primary data was analyzed using both descriptive and inferential statistics with SPSS as the analysis tool. The correlation findings indicated that there existed a significant relationship between organizational communication and strategic change implementation (P=0.582, P=0.000). Simple linear regression analysis revealed that organizational communication accounted up to 33.9% variation in strategic change implementation (R 2 =0.339). This implied that enhancement of transformational leadership will result to significant increase in strategic change implementation. The study concluded that organizational communication influenced strategic change implementation in the County Government of Kakamega. The study recommended that management should ensure employees are aware of the need for strategic change through proper communication channels using various mode and channel of communication. This would ensure that all communications from the management on strategic change management are delivered effectively to all employees.

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“…What characterises the progression between these states? Nickols (2004) describes the process as follows:…”

Section: The Model Of Problem Solvingmentioning

confidence: 99%

“…According to Nickols (2004), therefore, the analysis of a change problem will identify the desired outcomes of change, the measures necessary to achieve them as well as the methods of implementation. In other words, the change problem can also be viewed and managed as a number of smaller problems.…”

Section: The Model Of Problem Solvingmentioning

confidence: 99%

The Importance of Change Management in Reforming Customs

Jansson

2009

World Customs Journal

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Customs organisations operate in a complex environment of constant change. They are required to respond to the promotion of economic development and to comply with regional, national and international obligations. To accommodate changes in these areas, it is important to determine ‘a certain management type’ to implement change processes. As well, it is critical to identify the most significant characteristics of change management theory. In defining change management, the three constituents identified by Nickols (2004) – the task of managing change, a body of knowledge, and an area of practical application – are regarded as being the most relevant to this particular investigation. Having addressed the first two of Nickols’ constituents in part one of this article, the last is now addressed and draws as well on Kanter’s (1999) approach. The Latvian Customs State Revenue Service (SRS) presents a striking example of a complex organisation where many factors are to be considered in order to effectively manage change.

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Rorschach Z scores on disturbed subjects.

Cited by 7 publications

References 7 publications

Supporting Sustainable Society while Elevating Brand Competitiveness: A Case Study of Hellmann’s Cook Clever Waste Less Campaign

Supporting Sustainable Society while Elevating Brand Competitiveness: A Case Study of Hellmann’s Cook Clever Waste Less Campaign

Determinants of Successful Strategic Change Implementation in the County Government of Kakamega, Kenya

The Importance of Change Management in Reforming Customs

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