2018
DOI: 10.5815/ijieeb.2018.01.04
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Roles of E–content for E–business: Analysis

Abstract: Abstract-E-content marketing is an emerging strategy in a marketing arena to shift the paradigm from traditional marketing to digital marketing. Digital marketing is an appropriate alternative to collaborate with a traditional marketing for enhance marketing strategies to reach globally. In India used the different kind of marketing strategies, however, in recent times, marketers focus on a digital marketing keeping view of its effectiveness and efficiency. Furthermore, a marketer needs to develop such strateg… Show more

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Cited by 9 publications
(3 citation statements)
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References 6 publications
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“…Berdasarkan pemaparan di atas maka aspek yang akan digunakan untuk penelitian adalah e-content, e-review, online trust, dan online impulse buying. E-content adalah sebuah media yang bisa menjangkau konsumen dengan luas secara geografis namun dalam waktu singkat dan informasi yang diperoleh konsumen bisa relevan (Sihare, 2018).…”
Section: Pendahuluanunclassified
“…Berdasarkan pemaparan di atas maka aspek yang akan digunakan untuk penelitian adalah e-content, e-review, online trust, dan online impulse buying. E-content adalah sebuah media yang bisa menjangkau konsumen dengan luas secara geografis namun dalam waktu singkat dan informasi yang diperoleh konsumen bisa relevan (Sihare, 2018).…”
Section: Pendahuluanunclassified
“…However, an employment contract is also considered concluded when the order or instruction was not issued, but the employee was actually allowed to work. Thus, under the condition of an oral contract between an employer (or a person authorized by him) and an employee, in the absence of a corresponding local regulatory act, proof of the existence of an employment relationship for an employee becomes much more complicated [14][15].…”
Section: Revolutionary Changes Come From the Organizers Ofmentioning
confidence: 99%
“…The organizational and economic mechanism for ensuring the effectiveness of the marketing activities of enterprises in the advertising industry is an element of an integrated management mechanism, which provides for the formation and strengthening of the enterprise's potential through influencing the organizational parameters of the system and the economic elements of the enterprise's production activities [10][11][12][13][14]. Emphasizing that this can be done through the interaction of methods, relationships, principles, bases, management levers, with the help of which the goals facing the enterprise of the advertising industry are effectively realized, we propose to determine the effectiveness of each component of the mechanism.…”
Section: Introductionmentioning
confidence: 99%