Role of tourist destination development in building its brand image: A conceptual model

Manhas, Parikshat Singh; Manrai, Lalita A.; Manrai, Ajay K.

doi:10.1016/j.jefas.2016.01.001

Cited by 72 publications

(76 citation statements)

References 25 publications

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“…Tourism management phase, which is the second phase, according Laws (1995) is the phase at which the destination developers implement initiatives to improve the quality of tourism products and services at the destination. In this case, it is suggested that processes involved in tourism development could focus on the development of resources at the destination, including natural and cultural resources as well as the political and legal systems of the country to attract consumers (Manhas, Manrai, & Manrai, 2016). Offering a memorable and satisfy experiences to consumers, is one of the main objectives of tourism at destinations (Law, 1995).…”

Section: Clarifying the Destination Concept In Tourismmentioning

confidence: 99%

Pro-Poor Tourism: Critical Perspective and Implications for Future Research

Akrong¹

2019

JTHM

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Tourism is viewed as a medium to reduce poverty. The pro-poor tourism (PPT) approach has therefore emerged as the medium for tourism development to influence poverty reduction. The approach stresses on tourism development in ways to accrue net benefits to the poor through diverse strategies including those that generate employment opportunities, infrastructural development, and skills enhancement of locals in entrepreneurial activities. Also stressed is the inclusion of the poor in tourism decision making. While the pro-poor tourism approach has gained scholarly attention, much of these studies turned to assessed PPT impacts on poverty reduction in communities with limited discussion on products development. Yet, product development is considered to be the means by which tourism can contribute to local economic development and by extension, poverty reduction. This paper examines the PPT concept and argues for PPT works to examine how products are develop to influence poverty reduction with recommendations of making PPT work for the poor. This follows with implications for further research works on PPT and its development.

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Section: Clarifying the Destination Concept In Tourismmentioning

confidence: 99%

Pro-Poor Tourism: Critical Perspective and Implications for Future Research

Akrong¹

2019

JTHM

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“…This consists of attaching "memorable events" to the off er in order to involve the consumer in the entire tourism experience (Pine & Gilmore, 1998). This way, tourism managers develop products keeping in mind, fi rst of all, consumer satisfaction and building a unique brand image or identity diff erentiating their off er from competitors, which justifi es the relevance of the image or "pre-experience" the tourist has about the expected experience at the destination (Manhasa, Manraib & Manraib, 2016). This experience branding helps to consolidate and strengthen the emotional link between the visitor and the destination, and to diminish consumer search costs and perceived risk (Blain, Levy & Ritchie, 2005).…”

Section: Market Segmentation In Tourismmentioning

confidence: 99%

Market Segmentation: An Application to the Schist Village Tourism Destinations

Paço

Martinho

2017

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Purpose -The Schist Village network is a sustainable development project in Portugal's Pinhal Interior region that includes 27 villages located in the central inland area of the country. Overall, this study sets out evidence about the motivations, interests, behaviors, and images of visitors/tourists (tourism consumers) regarding the Schist Villages in the area.Design/Methodology/Approach -The sample of individuals interviewed includes a total of 223 individuals (59 international and 164 national tourists), all of whom personally answered the questionnaire.Findings and implications -Through analysis of the survey results obtained, it is possible to chart a profi le of Schist Village visitors/tourists, ascertain their preferences and the key attributes associated with the image of this tourist destination and, based on these, put forward strongly focused orientations and guidelines to help develop future marketing plans for this territory.Limitations -One limitation stems from how the data was gathered and analyzed constitutes but a mere "moment" in a fairly vast and dynamic universe given that the questionnaires were completed across a defi ned and fairly brief period of time. The fact that the questionnaires were handed out by network partners eff ectively excluded from the study all those tourism consumers who travel and visit the territory without any direct recourse to the services of the aforementioned partners. SažetakSvrha -Mreža Schist Village predstavlja projekt održivoga razvoja u regiji Pinhal Interior, a obuhvaća 27 sela u središ-njem području unutrašnjosti Portugala. Istraživanje pruža dokaze o motivima, interesima, ponašanjima te predodžbi koju posjetitelji/turisti (turistički potrošači) imaju o destinaciji Schist Village.Metodološki pristup -Uzorak intervjuiranih posjetitelja uključuje 59 međunarodnih turista te 164 domaća turista, što je ukupno 223 ispitanika koji su osobno sudjelovali u istraživanju.Rezultati i implikacije -Analizom rezultata dobivenih anketiranjem moguće je prikazati profi l posjetitelja/turista Schist Villagea, utvrditi njihove preferencije i ključna obilježja povezana s imidžom ove turističke destinacije, te na temelju njih istaknuti jako usredotočene smjernice i upute za razvoj budućih marketinških planova za ovo područje.Ograničenja -Jedno ograničenje proizlazi iz načina na koji su prikupljeni i analizirani podaci, a što predstavlja samo "trenutak" u povelikom i dinamičnom prostornom te vremenskom okviru jer su upitnici podijeljeni i ispunjeni u određenom i relativno kratkom razdoblju. Isto tako, činje-nica da su upitnike ispitanicima uručivali partneri u mreži projekta znači da su iz istraživanja isključeni svi oni turisti koji putuju i posjećuju područje, ali izravno ne koriste usluge navedenih partnera. Vol. 29, No. 2, 2017, pp. 205-218 UDK 339.13.017:338.48-44(469 Vol. 29, No. 2, 2017, pp. 205-218 Originality -This study presents an easy and clear way to segment the market that could be used by several stakeholders in order to improve their targeting activi...

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“…These demand curves reflect an attraction/activity's popularity (Fronzetti, et al, 2019). It is essential to not only understand the level of popularity but what influences the change in this popularity in relation to cause and effect (Manhas, et al, 2016). Many times demand curves only reflect attractiveness and do not examine causes or influences.…”

Section: Introductionmentioning

confidence: 99%

Disney Shanghai Park: A Cultural and Psychographic Assessment

2020

JTHS

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Amusement parks occurred in Europe and North American as early as in 19 century (Clave and Clarke, 2007). Theme park in China is relatively new. Not until 1989, first attraction development, the Splendid China, was established in Shenzhen (Ap, 2008). However, witnessed the rapid economic development in China in the past decades, Chinese consumers rapidly and significantly raised their leisure expenditure, one of key growth area is to attend theme park (Martin, et al., 2018). The theme park collects recreational entertainment, leisure activities, and seeking excitement into one entity, often preferred by visitors as one stop vacation-taking place. More important, theme park is often a center for cultural manifestation, responsiveness, and appreciation, and these attributes are often associated with the place where it is built. The purpose of this manuscript was to understand the cultural and psychological demands for the Disney Shanghai Park in China. A Triangulation method of Critical Analysis, Word Cloud, and Thematic Content Analysis was used. Two data points were analyzed: Hotel Comments and Park Remarks. The common thread through the Shanghai data was group processes and decisions that relate to the development of the group. 30 term of its reliability. As it was mentioned earlier, some comments could be well-inflamed other than accurate. We recommend future research to use this finding as a springboard to further look into theme park goers' expectation and satisfaction in the context of cultural appreciation. A combined of qualitative and quantitative research approach is strongly recommended for future research as well. Do we believe in TripAdvisor? Examining credibility perceptions and online travelers' attitude toward using user-generated content. Shanghai surprise: The city heats up with in the know boutiques. fashionable nightlife and seductively revitalized hotels.

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Role of tourist destination development in building its brand image: A conceptual model

Cited by 72 publications

References 25 publications

Pro-Poor Tourism: Critical Perspective and Implications for Future Research

Pro-Poor Tourism: Critical Perspective and Implications for Future Research

Market Segmentation: An Application to the Schist Village Tourism Destinations

Disney Shanghai Park: A Cultural and Psychographic Assessment

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