In Experiment 1, three groups of subjects (ages 8, 11, and 14 years) read nine lists of nine words and immediately recalled each list. The middle item in each list was presented either in red (isolated) or in the same color as the other items (nonisolated). As age increased, the difference in recall between items isolated or nonisolated decreased, suggesting that the isolation effect and age are inversely related in free recall. Experiment 2 was conducted to determine whether this relationship was purely a function of responsiveness to the perceptual aspects of the stimuli, or was influenced also by memory capacity. Two more groups (ages 11 and 13) read lists 11 or 13 words long, respectively, with the middle item either isolated or not. The isolation effect was invariant over age. The proportion of yoked nonisolated items that were recalled varied with task difficulty, whereas the proportion of isolated items did not, thereby influencing the extent of the isolation effect. We concluded that, in this context, maturational changes in memory capacity influence the isolation effect.The von Restorff phenomenon, also referred to as the isolation effect, is demonstrated when an item that is in some way unique or different from other items in a group is recalled significantly better than when it is the same as the other group items. That is, recall of the same item(s) is compared under two different experimental conditions. The proposed explanations for this phenomenon are described by Wallace (1965).One of the explanations is that each item sets up its own neural trace. The homogeneous list items form an aggregate (background) of traces against which the heterogeneous item (figure) forms its own unique trace, resulting in superior recall compared with recall when the item is homogeneous. Another explanation maintains that generalization occurs between list items, causing interitem interference. Increasing the differentiation of an item will reduce interference of that item and facilitate its recall. Other explanations are offered in terms of mediation, of using organizational aids to enhance recall of the isolated item, of the surprise and attention-getting value of the isolated item, and, most recently, of the greater rehearsal of the isolated item. At the theoretical level, the causes of the isolation effect remain unresolved, and it is not clear which hypothesis is the most appropriate one under which set of circumstances. What is clear is that the effect is robust, is demonstrated when different isolating variables are used, and has been found in different population samples.