Role of sustainability attributes and occasion matters in determining consumers’ beef choice

Burnier, Pedro Carvalho; Spers, Valéria Rueda Elias; Barcellos, Márcia Dutra de

doi:10.1016/j.foodqual.2020.104075

Cited by 45 publications

(41 citation statements)

References 45 publications

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“…The brand appears as a relevant variable at the moment of buying meat. Respondents in the study by Burnier et al [41] indicated a greater WTP for meat from a well-known and sustainable brand, which is in line with the findings of Tonsor and Shupp [42] and Grunert et al [18]. However, unlike what was expected, the sustainable brand presented lower values than those of a well-known one.…”

Section: The Red Meat Industry In Brazilsupporting

confidence: 76%

Beef Consumption Pattern in Brazil

Spers¹,

Burnier²,

Lucchese-Cheung³

2021

Meat and Nutrition

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Brazil is one of the world’s leading beef producers. The goal of this chapter is to give an overview of how Brazilian beef production is important to Brazil and worldwide. We also give an overview of some aspects of red meat consumption in this country and the main tendencies regarding sustainability production. The economic importance of beef production is Brazil is based on secondary data and the main content about beef consumption is based on researchs conducted by the authors that interviews Brazilian consumers. The chapter focus in some concepts, concerns and factors that affects consumption as symbolic aspects, ethical, health and environmental concerns, brand, herd tracking, guarantees of origin, legal employment, safety and hygiene, animal wellbeing, sustainability and the Carbon Neutral Beef initiative (CNB). Marketing, certification, treaceability and brand strategies conducted by some industries, the red meat premium boutiques in the retailing sector, and the role of brazilian government in meat safety, monitoring and regulation are also covered.

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Section: The Red Meat Industry In Brazilsupporting

confidence: 76%

Beef Consumption Pattern in Brazil

Spers¹,

Burnier²,

Lucchese-Cheung³

2021

Meat and Nutrition

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“…A study conducted with Brazilian consumers [ 27 ] confirms the importance of attributes such as traceability in the decision-making process for purchasing beef. Other research, also carried out in Brazil [ 33 , 51 ] found that the majority of beef consumers, more than 90% of them, agreed that meat with any kind of certification has greater benefits than meat without any certification, and consumers believe that certificate products are better, higher quality and more secure.…”

Section: Resultsmentioning

confidence: 97%

“…According to previous research [ 18 , 49 ], the credibility of traceability information is determined by its accessibility and the consumers’ own reasoning. In order to become an attribute of confidence for the user, traceability information needs to be driven by the advantages that this information brings [ 27 ].…”

Section: Resultsmentioning

confidence: 99%

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Knowledge, Utility, and Preferences for Beef Label Traceability Information: A Cross-Cultural Market Analysis Comparing Spain and Brazil

Magalhães

Maza

2021

Foods

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The consumer environment determines consumers’ buying behavior and product preferences, and understanding these factors allows businesses in the industry to identify market demands. In view of the different contexts, Spain and Brazil, there are differences in the consumption of beef, in the production and the regulatory process concerning beef, and in particular the traceability system. The traceability system is mandatory in Spain and voluntary in Brazil. From these prerogatives, this cross-cultural study carried out through a self-administered questionnaire with 2132 Spanish and Brazilian beef buyers/consumers, aimed at comparing and understanding the familiarity with the bovine traceability system and traceability information of the label as a food security indicator. It is concluded that traceability information is well received by consumers as an attribute of credibility, and consumers are interested in ensuring that the item they buy is of known and reliable origin. But more incentives may help clarify the advantages of purchasing food with certified traceability, making it more effective for consumers to use this knowledge.

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“…Themes such as the wholesomeness of food, the well-being of workers and animals, and forgotten natural criteria (such as, for example, seasonality) are shown concretely through very different solutions (Forno et al 2013;Morgan 2009). In particular, this phenomenon began with the Slow Food Movement, which was born as a result of the Braidese ferments of the 1970s and the 1987 'Slow Food Manifesto' (Petrini 2003;Andrews 2008) with a cultural revolution that introduced the concepts of tradition as innovation and that also takes into account the ethical aspects of the food supply chain (Burnier et al 2021;Carbone 2018;García-Gudiño et al 2021;Gross et al 2021;Mastronardi et al 2019;Sajdakowska et al 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study

Giachino

Terrevoli²,

Bonadonna

2021

Social Sciences

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Fast-food chains are everywhere and every day millions of people choose to have a break in a fast-food outlet. However, in recent years some local hamburger foodservice chains outside of the well-known international fast-food chains have found success by leveraging products linked with their territory. How do consumers value the service received in an international, rather than a local, fast-food outlet? This aspect is under-investigated in the literature, but is relevant in order to capture the main and most important differences between the two systems. Through a structured survey, consumers’ perceptions of both international and local hamburger foodservice outlets in the Turin Metropolitan area (Italy) were measured and analysed. The results indicate that consumers generally have a break in an international fast-food restaurant, but the value assigned to local fast-food chains is higher than that assigned to international ones. Specifically, local fast-food chains are appreciated for particular aspects related to the supply chain (animal welfare, ethical and social aspects, the origin of the raw materials, and some other characteristics of the food). The findings contribute to a more in-depth understanding of consumer behaviour, and give an insight into the relevance of the local aspects as opposed to the international ones.

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Role of sustainability attributes and occasion matters in determining consumers’ beef choice

Cited by 45 publications

References 45 publications

Beef Consumption Pattern in Brazil

Beef Consumption Pattern in Brazil

Knowledge, Utility, and Preferences for Beef Label Traceability Information: A Cross-Cultural Market Analysis Comparing Spain and Brazil

Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study

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