Role of Strategic Thinking in Corporate Identity

Abstract

In this paper, an attempt has been made to unveil how strategic thinking contributes to corporate identity and survival. The instrument used to collect the data was a questionnaire which included a scale on creativity, pragmatic opportunism and intellectual informatism. The sample included the middle and top management of the telecom organizations in Pakistan. The questionnaires were distributed to 125 respondents and an 80% response was received. Results showed that strategic thinking has a fairly positive effect on corporate identity (CI). Among the creativity, intellectual informatism and pragmatic opportunism and when regressed with CI, pragmatic opportunism has the strongest effect on CI; creativity has a fairly positive impact on CI, whereas, intellectual informatism does not show significant impact on CI. Hopefully, this study will be informative for management about learning how they can use the available yet unfound opportunities and information within their creativity to build and maintain a good corporate identity.

The Nexus of Service Quality, Customer Experience, and Customer Commitment: The Neglected Mediating Role of Corporate Image

“…Similarly, the last measure for the convergent validity is the variance inflation factor. The value of VIF, according to (Craney and Surles, 2007 ; Waheed and Baig, 2017 ), should be <5.5 to show that the issue of collinearity is not established among the variables or items. In the present study, all the values for VIF meet the acceptance range as given in the literature.…”