Role of Strategic Planning Practices in Enhancing Competitiveness of Manufacturing Enterprises in Kenya: A Case of Kevian Kenya Limited
JULIUS KIPKOECH CHEPKWONY
Abstract:The purpose of this study was to examine the role of strategic planning practices in enhancing competitiveness of manufacturing enterprises in Kenya. To achieve this goal, this study used the following objectives: to determine the influence of product optimization strategy on competitiveness in manufacturing firms in Kenya; to find out the effects of strategic finance sourcing on competitiveness in manufacturing firms in Kenya; to assess the effects of integration of workforce strategy on competitiveness in ma… Show more
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