Role Of Social Networks By Creating And Promoting Virtual Excursion Products

Abstract

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Digital Competencies As The Basis Of HR Managers’ Professional Culture

“…Digital competencies transform the professional culture of managers and future professionals into a digital professional culture. The digital competency model is the starting point for innovation at the intersection of IT and HR (Belyakova et al, 2019;Ustina et al, 2019), and digital culture is becoming the basis of an HR manager's professional culture.…”

“…It can be stated that in modern society digital technologies are considered a catalyst for innovative economic growth and improving the life quality of the population in different areas: public services (Belyakova et al, 2019), tourism (Ustina et al, 2019). An HR manager is required to have a set of basic and advanced competencies for performing labour functions related to digitization.…”