2021
DOI: 10.1002/pa.2643
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Role of social media in promotion of green school initiatives by government green schools in India

Abstract: This paper studies the role of social media in India's Green School Initiative with special reference to Green schools of Gujarat under Sarva Shiksha Abhiyan (SSA) project conceptualized and executed by the Government of Gujarat. By using a socio psychological framework researchers have tried to explore the role of social media in facilitating the Go green campaign, creating awareness and promoting sustainable education during the Green Schools Initiative in Gujarat. This study is based on in‐depth interviews … Show more

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Cited by 6 publications
(3 citation statements)
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“…Recent studies in the area of the sustainable supply chain (Chari et al, 2022; Kayikci et al, 2022; Kumar et al, 2022), CBMs in corporations (Arekrans et al, 2022; Fallahi et al, 2022; Ferasso et al, 2020; Hofmann & Jaeger‐Erben, 2020; Opferkuch et al, 2021), stakeholder relationship standpoint (Kayikci et al, 2022; Tapaninaho & Heikkinen, 2022), educating employees (Ruiz‐Pérez et al, 2021; Schröder et al, 2022; Fawehinmi et al, 2022; Lu et al, 2022), the media, and the government (ElAlfy et al, 2020; Fischer et al, 2017; Verma & Grover, 2021) could be used as stepping stone to build solid evidence and start from these different domains under the sustainability umbrella.…”
Section: Discussionmentioning
confidence: 99%
“…Recent studies in the area of the sustainable supply chain (Chari et al, 2022; Kayikci et al, 2022; Kumar et al, 2022), CBMs in corporations (Arekrans et al, 2022; Fallahi et al, 2022; Ferasso et al, 2020; Hofmann & Jaeger‐Erben, 2020; Opferkuch et al, 2021), stakeholder relationship standpoint (Kayikci et al, 2022; Tapaninaho & Heikkinen, 2022), educating employees (Ruiz‐Pérez et al, 2021; Schröder et al, 2022; Fawehinmi et al, 2022; Lu et al, 2022), the media, and the government (ElAlfy et al, 2020; Fischer et al, 2017; Verma & Grover, 2021) could be used as stepping stone to build solid evidence and start from these different domains under the sustainability umbrella.…”
Section: Discussionmentioning
confidence: 99%
“…It can also hold rainstorm water or permit it to infuse into the soil. Urban town with mixed sewer method may help the most from downspout disconnection [26]- [28].…”
Section: Types Of Green Infrastructurementioning
confidence: 99%
“…Environmental education mainly focuses on three aspects: active promotion of green schools to educate students on environmental protection ( Wee et al, 2018 ; Kerret et al, 2020 ; Prasetiyo et al, 2020 ; Verma and Grover, 2021 ); integration of environmental protection education with chemistry ( Osunji, 2021 ), geography ( Aliman, 2019 ), science, technology, engineering and mathematics (STEM; Paulsen and Andrews, 2019 ; Ratnaningsih, 2020 ) and other disciplines, thereby infusing environmental protection education into subject education; and adoption of media such as videos and video games to popularise the value of environmental protection ( Marlow, 2012 ; Fokides and Kefallinou, 2020 ; Safitri et al, 2021 ). Although previous attempts have achieved some success in raising awareness, it remains unclear whether they improve children’s actual pro-environmental behaviours.…”
Section: Introductionmentioning
confidence: 99%