Role of Social Commerce Constructs and Social Presence as Moderator on Consumers' Buying Intentions During COVID-19

Rashid, Rao Muhammad; Pitafi, Abdul Hameed; Qureshi, Muhammad Asif; Sharma, Anshuman

doi:10.3389/fpsyg.2022.772028

Cited by 30 publications

(37 citation statements)

References 48 publications

(70 reference statements)

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“…Researchers examined the data in two phases. The first step evaluates the measurement model, and the second step assesses the structural model (Sharma et al , 2022a(Sharma et al , 2022bRashid et al 2022). The measurement model considered item loading values, Cronbach's alpha, composite reliability, ρA , AVE, and HTMT.…”

Section: Discussionmentioning

confidence: 99%

Analysing Sustainability Reporting Content for Creating Value through Engaging Stakeholders: A Qualitative Approach

Arora¹,

Rathore²

2022

JCCC

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Digital signage is a network of exclusive screens installed in retail stores to display diverse content. Fashion retail stores recognize digital signage as a promising technology in the retail environment. This study investigates how aesthetic appeal and designed information are in the extended Unified Theory of Acceptance and Use of Technology (UTAUT 2) model. Brick-and-mortar retailers have embraced digital signages to converse better and change the way individuals get cues in fashion apparel stores. This research analyses what factors influence an individual's decision to use digital signages in fashion apparel retail stores. The partial least squares method evaluated the research model and validated the hypotheses of the data comprised of 418 self-administered individual responses. The results reveal that designed information is the key predictor of behavioural intentions stimulated by digital signages. The results confirm that aesthetic appeal, designed information, habit, and performance expectancy of behavioural intentions are significant predictors. In contrast, two constructs, effort expectancy and social influence, are non-significant for fashion apparel retail stores

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Section: Discussionmentioning

confidence: 99%

Analysing Sustainability Reporting Content for Creating Value through Engaging Stakeholders: A Qualitative Approach

Arora¹,

Rathore²

2022

JCCC

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“…We measure the construct perceived benefit using seven items from Rashid et al (2022a) . The respondents were asked to comment on the perceived benefit of using social media technology as an academic learning tool.…”

Section: Methodsmentioning

confidence: 99%

Social Media-Based Collaborative Learning Effects on Student Performance/Learner Performance With Moderating Role of Academic Self-Efficacy

Liu¹,

Zaigham²,

Rashid³

et al. 2022

Front. Psychol.

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Social media has always been described as the channel through which knowledge is transmitted between communities, students, and learners. This social media has been utilized by university students in a way to encourage collaborative learning and social interaction. This study explores the use of social media in the process of collaborative learning among university students in China using a survey method, a total of 583 students from different universities were surveyed in this study. Through this investigation, different factors enhancing collaborative learning among university students in the context of using social media are going to be examined. Structural equation modeling (SEM) and hierarchical regression were used to analyze the suggested hypothesis. Results show that perceived benefit, active learning, and interaction with students are significantly related to social media collaboration. However, perceived ease of use and perceived usefulness have an insignificant effect on social media collaborative learning. Additionally, students’ academic self-efficacy significantly moderates the relationship between social media collaboration and learning performance. The implication and limitations of the study are also discussed in the last section.

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“…A total of 404 fully and correctly completed questionnaires were collected, which is considered sufficient for PLS-based analysis (Kristensen & Eskildsen, 2010). It was important that the sample consists of online users who use social media, so that the sample is homogeneous Rashid et al, 2022). Considering that the study tests the theory of perceptions of social network use, social network communication, and social network information, the use of maximally homogeneous samples is justified (Calder and Tybout, 1999;Sharma et al, 2022b).…”

Section: Methodsmentioning

confidence: 99%

Social Networks Influence in Choosing a Tourist Destination

Tanković¹,

Bilić²,

Sohor³

2022

JCCC

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The use of social media is having an increasingly positive impact on tourism activities and the information available on social networks. The aim of this study is to investigate the opinions of social network users regarding their perceptions of social network use, social network communication, and social network information that influence the decision-making process of potential tourists when choosing a destination. The survey was conducted using an online questionnaire and the collected data was processed using the PLS-SEM method. The results show that the use of social networks, communication, and search for information in social networks influence the decision-making process when choosing a destination.

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Role of Social Commerce Constructs and Social Presence as Moderator on Consumers' Buying Intentions During COVID-19

Cited by 30 publications

References 48 publications

Analysing Sustainability Reporting Content for Creating Value through Engaging Stakeholders: A Qualitative Approach

Analysing Sustainability Reporting Content for Creating Value through Engaging Stakeholders: A Qualitative Approach

Social Media-Based Collaborative Learning Effects on Student Performance/Learner Performance With Moderating Role of Academic Self-Efficacy

Social Networks Influence in Choosing a Tourist Destination

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