Role of religiosity and the mediating effect of luxury value perception in luxury purchase intention: a cross-cultural examination

Abstract

Purpose This study aims to explore the relationship between consumers’ religiosity, their perceived functional, individual and social value of luxury and their luxury purchase intention. Design/methodology/approach The proposed relationships were explored in an intercultural setting by using samples from two considerably different cultures, Saudi Arabia and India. The identified constructs were measured by adapting the established scales. Statistical tests including exploratory factor analysis, multi-group confirmatory factor analysis and covariance-based structural equation modeling were applied to test the conceptual model and research hypotheses. Findings The results show that religiosity is not found to be negatively related to luxury purchase intention in both samples. Moreover, it was found that the functional and social values produce positive mediating effects, whereas the individual values (materialism, hedonism) of luxury products negatively mediate the relationship between religiosity and consumer purchase intention. Practical implications This research suggests that a non-traditional strategy may be effective to market luxury goods to religious consumers such as suppressing the materialistic aspect to focus on the quality and functionality aspects of the products. Originality/value The role of luxury value perception as a mediator between religiosity and luxury purchase intentions has not been studied in the previous researches to the best of authors’ knowledge, and is therefore, the unique contribution of this study. This research addresses the gap in the existing body of knowledge by probing how religiosity effects perceptions of luxury value and resultant luxury purchase intention.

How Tourist Experience Quality, Perceived Price Reasonableness and Regenerative Tourism Involvement Influence Tourist Satisfaction: A Study of Ha’il Region, Saudi Arabia

“…The appropriate price is an important factor for businesses' success and customers' satisfaction. Price reasonableness is an important factor not only in the buying decision but also in the evaluation of products or services by the customers [72]. "Perceived price reasonableness" is also cited in much of the tourism research as "willingness to pay".…”

Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from Jordan

“…In effect, consumer orientations (culture and materialism) determine consumer needs (bandwagon effect and the need for social status), which influence luxury consumption. This study thus adds to the literature of luxury consumption by providing further evidence of the antecedent role of culture and that materialism is mediated by the need for status and bandwagon effect of following others (Eastman et al, 2018;Kassim et al, 2016;Kastanakis & Balabanis, 2012;Leibenstein, 1950;Rehman et al, 2021).…”

From traditional to tech-savvy: An empirical investigation of students' actual use of LMS in Saudi universities

“…To further calculate the AVE, however, we still used SmartPLS 3.3.7 (Hair et al, 2019). The algorithm techniques require AVE basic values of 0.500 or marginally higher (Al-Mamary and Alshallaqi, 2022; Rehman et al, 2022;Al-Ghurbani et al, 2022;Alshebami and Al Marri, 2022;Al-Mamary and Alraja, 2022;Alshebami, 2022). The estimation yielded AVE values for all independent and dependent variables that explained more than 0.500 of the discrepancies.…”