Role of New Media in Promotion of Tourism: An Analysis of Faisalabad’s Youth Perception

Abstract

The present research study is to explore and investigate the role of new media in the promotion of tourism: an analysis of Faisalabad’s youth perception. This study investigates infrastructures and management problems for tourists, facilities, new destinations, accommodations, and curriculum issues of tourism in Pakistan. A quantitative research approach was applied. Convenience sampling, a form of non-probability sampling was employed in this study. The survey was conducted for this research. The questionnaire was designed mainly using closed-ended questions. 400 tourists were the sample size of this study from Faisalabad. Results highlight that new media is significant in the promotion of tourism. Communication channels promoted this study to conclude that new media is considered one of the best tools for the promotion of tourism because of the efficiency available in using social media as compared to mass media. New media is used for awareness and information search engines to the trips, updating friends about departure timings, arrival timings, destinations, places, locations, and weather during the trip, and sharing the trip experience regarding the trip activity. The study provides awareness about national and international trends in traveling behavior or attitude in Pakistan. Keywords: New Media, Tourism, Consumer satisfaction, destination