Role of Media in Addressing the Socialization Problems of the Younger Generation: The Case of Kazakhstan

Abstract

The article examines the cultural and educational mission of modern media related to the spiritual and cultural education of youth in Kazakhstan. Over the past two decades, the socialization problems of Kazakh youth have been removed from the state's social policy agenda. Methods of comparative and complex analysis were applied in this study. To define acute youth problems, the study analyzed television projects and printed materials related to different periods of media activity in Kazakhstan. Several sociological measurements were used to reveal the needs of the television audience. The study defined the key socialization factors and institutions of young people. The article describes the role of media in establishing social standards of behavior, communication, and activity that directly affect the process of socialization. The study analyzes the activities of TV channels performing a cultural and educational function. The need to strengthen the editorial policy of media resources, focusing on socially significant issues with priority given to social and educational broadcasting, became an essential conclusion of the study. The results of the study allowed to compile an average portrait of the young generation, as well as to identify the key characteristics for the correction of life strategies.

Psychological problems and features of modern schoolchildren’s communication

“…That experience and knowledge, confidential communication, which is not enough for high school students, is compensated by communicative experience in the Internet space. An unprotected information space can become a source of establishing distorted communications, psychological pressure on the personality of a high school student and manipulating consciousness if there is no experience in critical processing of incoming information and inability to perceive alternative sources of information (Bershedova, 2013;Chernova, Tretyakova & Vlasov, 2018;Chernova, Zobov & Starostin 2019;Ovcharenko, 2017;Yessenbekova, 2015;Yessenbekova, Turzhan, Koshanova, Yegemberdiyev & Kutym, 2020).…”

The Cultural and Educational Mission of Kazakh Television

“…Authorities do not control the efficiency of the allocated taxpayers' money. This results when most TV channels are not interested in creating and showing high-quality cultural and educational programs in prime time (Yessenbekova, 2020).…”

Effect of Media and Non-Media Factors on the Development of Online Education in Russia

“…According to Gul (2014), opinions about online learning vary significantly: it is perceived as a form of education, which no longer performs the educational function and the function of creating "an educational space, beyond of which education is defective"; online learning is interpreted as education lacking social communication (Yessenbekova et al, 2020); and it has several advantages over the classical education.…”