The theories of insect hormone action were created some 50-years ago by professional insect endocrinologists. Unfortunately, the scientists slowly passed out and their original results are almost inaccessible. I am one of a few old-fashioned endocrinologists who has survived. The modern topics and priorities are mostly concerned with the isolation of receptors, enzymes (e.g. esterase) and genes (e.g. Met) in the peripheral target tissues. By contrast, the most important hormones of the central neuroendocrine system (i.e. neuropeptides of the neurosecretory cells of the brain, corpora cardiaca, corpora allata) are usually neglected. I found, for example, that ecdysone and ecdysteroids, which were accidentally discovered in the search for an insect moulting hormone, are not true insect hormones. Moreover, the sesquiterpenoid JH-I, which is still believed to be the true juvenile hormone (JH), is also not an insect hormone. Indeed, JH-I turns out to be just one of 4000 juvenoid bioanalogues, mimicking the JH action. The JH-I is a trivial excretory product of exocrine, not endocrine, colleterial glands of the male Cecropia, Hyalophora cecropia (Linnaeus, 1758) silkworms. This paper describes briefly some neglected physiological problems of insect hormone action with the aim to encourage discussions about their interpretations.