Role of executive attention in consumer learning with background music

Kang, Esther; Lakshmanan, Arun

doi:10.1016/j.jcps.2016.03.003

Cited by 26 publications

(19 citation statements)

References 54 publications

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“…An exploratory point of interest was whether or not familiarity with the background music would affect memory and selective study. It may be easier to ignore background music with which you are very familiar, and, thus, perhaps somewhat habituated to, than to ignore unfamiliar background music (Kang & Lakshmanan, 2017; Röer, Bell, & Buchner, 2014). On the other hand, familiar music has been shown to be more enjoyable than unfamiliar music, leading to greater activation in limbic and reward-based neural structures (Pereira et al, 2011).…”

Section: Methodsmentioning

confidence: 99%

Selectively Distracted: Divided Attention and Memory for Important Information

2017

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Distractions and multi-tasking are generally detrimental to learning and memory. Nevertheless, people often study while listening to music, in noisy coffee shops, and while intermittently checking their email. The current experiments examined how distractions and divided attention influence one's ability to selectively remember valuable information. Participants studied lists of words that ranged in value from 1-10 points under full attention, while completing a digit detection task, or while listening to music. Though participants recalled fewer words following digit detection, there were no significant differences between conditions in terms of selectively remembering the most valuable words. Similar results were obtained across a variety of divided attention tasks that stressed attention and working memory to different degrees, suggesting that people may compensate for divided attention costs by selectively attending to the most valuable items and that factors that worsen memory do not, necessarily, impair the ability to selectively remember important information.

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Section: Methodsmentioning

confidence: 99%

Selectively Distracted: Divided Attention and Memory for Important Information

2017

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“…Moreover, of particular interest for marketers is the question of whether changing the product's description or appearance increases consumers' purchase intentions. To evaluate purchase intentions, several researches have applied the theory of reasoned action (Bosnjak et al 2006;Kang and Lakshmanan 2017;Summers et al 2006). The theory of reasoned action (Fishbein and Ajzen 1975) explains the intention of showing a specific behavior (e.g., buying a product) as a function of an individual's attitude toward the behavior and subjective norms associated with the behavior.…”

Section: Schema Congruitymentioning

confidence: 99%

Mechanisms and Consequences of Anthropomorphizing Autonomous Products

Jörling

Böhm

Paluch

2020

Schmalenbach Bus Rev

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In the present research, we test the mechanisms (Studies 1a and 1b, conducted online), consequences, and limitations (Study 2, conducted in the lab) of anthropomorphizing autonomous (vs. manual) products. Building on previous theoretical and empirical research on product anthropomorphism, we argue and find that anthropomorphism is perceived to be more congruent with autonomous products than with manual products. Furthermore, we show that anthropomorphism increases the liking of autonomous products, given that consumers have no prior experience with autonomous products. Increased liking of autonomous products due to anthropomorphism, in turn, increases purchase intentions and positive evaluations of outcomes obtained by the autonomous product. The findings are discussed with regard to optimal marketing and design of autonomous products.

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“…If marketing research has mainly focused on the effects of advertising music on attitudes and intentions (Gorn, 1982;Park and Young, 1986) as well as on memorization (Kang and Lakshmanan, 2017), researchers progressively consider the effects of advertising music on perception, following two different approaches: general versus structural (Alpert and Alpert, 1990).…”

Section: Influence Of Mcs On Perceptionmentioning

confidence: 99%

Typology of advertising music components and consumers’ responses to the brand

Zoghaib

2019

Recherche et Applications en Marketing (English Edition)

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The present research aims to explore the effects of advertising music components (MCs) on brand perception, attitude, and purchase intentions using the cross-fertilization between research in marketing and musicology. Previous research has shown that the MCs (e.g. tempo, mode, and timbre) of advertising music can influence brand perception. However, few MCs have been studied and without controlling the influence of all MCs. In addition, existing categorizations of MCs are not applied to advertising music and mainly focus on classical music. A preliminary study analyzing 125 advertising music pieces with musicologists provides a typology of advertising MCs and of induced brand perceptions. Four experiments then explore the effects of advertising MCs in different contexts (music in the foreground, music in the background with a neutral message, music in the background with a non-neutral message, and replication with a real, well-known brand). The research indicates the influence of each advertising MC on brand perception while controlling for all MCs. In particular, some MCs induce the same brand perception. Their perceptual influence remains the same when they are in the background or when they are incongruent. They can even change the perception of a well-known brand, as well as influence brand attitude and purchase intentions. Conceptual and methodological implications for research on music and brand management as well as managerial implications are discussed.

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Role of executive attention in consumer learning with background music

Cited by 26 publications

References 54 publications

Selectively Distracted: Divided Attention and Memory for Important Information

Selectively Distracted: Divided Attention and Memory for Important Information

Mechanisms and Consequences of Anthropomorphizing Autonomous Products

Typology of advertising music components and consumers’ responses to the brand

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