Role of environment-driven CSR, green servant leadership, and green dynamic capabilities in firm green innovation: Evidence from manufacturing industry

Abstract

Considering climate change challenges, firms face increasing pressure to adopt eco-friendly practices to revive the natural climate. This empirical research uses the green servant leadership phenomenon by combining eco-friendly, socially responsible initiatives with sustainable innovation. Green dynamic capabilities are taken as a moderator between green servant leadership and green innovative performance. The data was collected from 375 workers in the manufacturing industry in Pakistan. Using descriptive and inferential statistics through SPSS and SMART PLS 4, we examined how green servant leadership might improve eco-sustainability and the firm’s societal accountability. It is identified that social responsibility initiatives backed by green initiatives positively impact innovative green performance. Moreover, green dynamic capabilities strengthen the link between Environment-focused CSR and green servant leadership. The findings highlighted the need for GDC regulation between environment-focused CSR, green Servant leadership, and green creative performance.