Role of destination management and marketing organizations in regional development

Abstract

In recent years Destination Management and Marketing Organization (DMMOs) became a mainstream factor in identifying successful development of a destination and its perspectives for better position in highly competitive tourism markets. They are not only representing a specific destination but are also striving to community development that bring long-term benefits such as attracting more visitors, increasing the economic gains, facilitating future marketing and product development decisions, and generally contributing to regional development through improving community relations and partnership. The paper discusses the roles of the DMMOs in destination management and their structure in relation to regional development. The destination mix elements of Plovdiv and the region and networking realities are presented. Plovdiv is rapidly establishing itself as a tourism destination in Europe and is working hard to strengthen the links between all tourism stakeholders directly or indirectly connected to the destination management. The city's destination management is analysed based on certain activities of organizations involved in tourism development and some recommendations are given.

Tourism Management: A Panacea for Sustainability of Hospitality Industry

“…The finding was established after obtaining a standardized beta value of 0.58 and a significant p-value of 0.00 which supported the initial H 1 that destinations management has a significant effect on the sustainability of hospitality industry. Aligning with this finding Timareva et al (2015) indicated that destination management enhances tourism development and impact on the performance of hospitality firm. Similarly, Iwara et al (2017) indicated that effective destination management improved the provision of modern facilities, accommodations, amenities, enhanced security and continuous improvement of services offered in destinations, thereby providing memorable tourist and visitors experience as well as increasing tourist/visitors influx in the destinations which results in increased revenue generation as well as sustainability of the hospitality industry.…”

“…Effective destination management enhances the development of the destinations, tourism supply, facilities/infrastructure, improved services and attract repeat visit by tourist and visitors to the destinations (Zemla, 2016;Chia et al, 2021). Study by Timareva et al (2015) indicated that destination management enhances tourism development and impacts on the performance of hospitality firm.…”

“…A tourist destination is a location which has the required services, infrastructure, security, transportation system, accommodation and other facilities necessary to attract and meet tourist desires and enhance their stay in the destination (Soteriades, 2012). Destination management encompasses the planning, organising and coordination of activities such as attractions, amenities, marketing, tours, accommodations and events that enhances tourist and visitor's experience (Timareva et al, 2015). Also poor management and development of attraction sites affect the growth of tourist destination as well as the sustainability of hospitality industry.…”

Sport Tourism Event of Tour De Singkarak to Support Destination Management in West Sumatera, Indonesia

“…A good image of infrastructure can be one of the tourist attractions (Brown, Chalip, Jago, & Mules, 2004;Kim & Chalip, 2004). Ritchie and Smith (1991) (Timareva et al, 2015). It can be concluded that tourism facilities are the convenience of visitors to enjoy, feel the comfort that has been provided by e-ISSN: 2407-392X.…”

Key Performance Indicators and Data Envelopment Analysis in Greek Tourism: A Strategic Planning Tool for Destinations and DMMOs

“…Methodologies such as key performance indicators are also important strategic tools for destination management and marketing organizations (DMMOs) that manage destinations and express interest in their member hotels. As for the DMMOs, they have developed a positive attitude towards tourism activities, recognizing their contribution to economic and social growth [3]. Unsurprisingly, growth is not limited exclusively in the larger regions, as natural and cultural resources are abundant all over the nation [1].…”