Abstract:This study is an approach to studying the effectiveness of corporate social responsibility (CSR) with the aim to put forward the factors of CSR that can be used to enhance brand image. To achieve this aim, the researcher has extracted variables and factors by conducting an in-depth literature review and describing the effects of these variables on each other through hypotheses and a theoretical model. In this cross-sectional study, 419 responses were included in the study at the end of data collection step and… Show more
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