2023
DOI: 10.14569/ijacsa.2023.01406103
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Role of Artificial Intelligence and Business Decision Making

Abstract: Artificial Intelligence (AI) has emerged as a transformative technology with profound implications for various sectors, including business. In recent years, AI has revolutionized decision-making processes by providing organizations with advanced analytical capabilities, enabling them to extract valuable insights from vast amounts of data. The application of AI in businesses may force the sector to rely on quicker, less expensive, and more accurate marketing techniques. By utilizing the AI in marketing strategi… Show more

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Cited by 7 publications
(4 citation statements)
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References 26 publications
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“…The results show that there was an association between all the artificial intelligence components and decision making. This finding is consistent with the previous studies, which claims that artificial intelligence lead to decision making (Prasanth, et al, 2023;Ferreira & Monteiro, 2021;Jarrahi, 2018).…”
Section: Discussion Limitation and Direction For Future Researchsupporting
confidence: 94%
“…The results show that there was an association between all the artificial intelligence components and decision making. This finding is consistent with the previous studies, which claims that artificial intelligence lead to decision making (Prasanth, et al, 2023;Ferreira & Monteiro, 2021;Jarrahi, 2018).…”
Section: Discussion Limitation and Direction For Future Researchsupporting
confidence: 94%
“…Artificial intelligence allows for precise decision-making that offers significant time and cost savings through data collection, forecasting, and trend analysis [65]. For the last two decades, AI has greatly improved the performance of the manufacturing and service industries [66].…”
Section: ) Artificial Intelligence (Ai)mentioning
confidence: 99%
“…For the last two decades, AI has greatly improved the performance of the manufacturing and service industries [66]. AI can also be used for a wide range of tasks, such as identifying data trends to reduce market risks, improving customer service with the help of virtual assistants, and analysing large document repositories spread across numerous servers within an organization to find instances of compliance violations [65].…”
Section: ) Artificial Intelligence (Ai)mentioning
confidence: 99%
“…The objective of this article is to delve into the synergy between artificial intelligence (AI) and education systems in the energy context, elucidating the transformative potential of AI in reshaping how we generate, distribute, and utilize energy resources [19]. Through the analysis of extensive datasets, AI algorithms facilitate the optimization of energy systems and enable intelligent decisionmaking processes [20]. This paper aims to showcase diverse ideas and applications where AI technologies can be harnessed to tackle energy-related challenges, paving the way for enhanced energy efficiency, waste reduction, and the promotion of sustainable practices [21].…”
Section: Introductionmentioning
confidence: 99%