“…Rock authenticity is built on a romantic ideology (Pfeil, 1995), where both the music and performers, as well as the history of the form itself, are all built on the praising of energy, passion, freedom, truthfulness and the overall message of heroic triumph and emergence (Pfeil, 1995, p.74-75). Rock authenticity is based on the notion of what Keir Keighley calls romantic authenticity (cited in Pattie, 2007). It values community, populism, sincerity, directness, traditions and a continuity of the past (and therefore, embraces change that is gradual rather than extreme), the use of an "essential" rock sound, and a sense of liveness, both of which involve reliance on natural sounds and hiding musical technology (Keighley cited in Pattie, 2007, p. 8).…”