“…The empincal distribution of aesthetic success exhibits a skewed nght distnbution, with a few supremely popular sonnets standing out (e g , Sonnets 29,30, 73, and 116) One possible reaction to this fact is to subject the measure to a loganthmic transformation, thereby rendenng the distribution more normal, and thus more in keeping with the underlying assumptions of the inferential statistics Additionally, a log-transformed indicator would assign more weight to distinguishing sonnets in the middle range rather than differentiating the greatest from the least effective sonnets On the other hand, use of the raw index imposes no difficulties whatsoever from the standpoint of calculating descnptive statistics, and even the significance tests are highly robust under extreme departures from normality (Havlicek & Peterson, 1976) Moreover, we have strong empincal and theoretical reasons for maintaining that creativity is not normally distnbuted but rather is always charactenzed by a highly stewed distnbution with a long upper tail (Simonton, 1988c, chap 4) For instance, suppose that aesthetic success depends on the convergence of several stochastic qualities that contnbute to a work's overall impact in a multiplicative fashion If a composition scores extremely low on 2 Even when one deletes the 12 most popular sonnets, coefficient a stays high ( 87), and therefore the internal consistency of the measure cannot be ascnbed to the effect of a few supreme outliers any one of these attributes (e g , the verse is doggerel, or the images hackneyed, or the metaphors contnved), then the ultimate impact is ml Under this nonadditive model, the distribution of aesthetic success is necessanly lognormal As a consequence, the raw measure represents a true interval scale that would be destroyed only if subjected to a nonlinear transformation ^ Of course, to some extent this question is moot, given that raw and log-transformed scores usually correlate highly anyway, in the present instance 90 Even so, this amount of correspondence does not suffice to ensure identical results when the measures are correlated with other vanables, for nearly 20% of each measure's vanance is not shared Therefore, rather than impose an arbitrary solution, I continued the practice introduced earlier (Simonton, 1986b) of ensuring robustness by replicating all analyses on both raw and transformed popularity…”