“…Previous work on this topic has noted that increasing the amount of data does not necessarily reflect an increase in the effectiveness of decisions. In these studies [15]- [17], a certain point is reached (known as the overload, or tipping point), at which increasing the amount of information no longer provides meaningful benefit, and actually degrades system performance. The concept of information elasticity allows a DM to understand where this point of information overload exists, and select a decision which maximizes the decision effectiveness.…”