“…The attractiveness of this model, which was highlighted by Yoko Watanabe through the film 'Life of the freshwater sponge' (Tokyo Film Corporation http://tokyocinema.net/EnglVieo.htm), has led to more recent studies on signalling and coordination of sponge behaviour (Elliott and Leys, 2007;Elliott and Leys, 2010), epithelia Adams, 2010), patterning and most recently, sensory cells (Ludeman et al, 2014). And since freshwater sponges are easily obtained and cultured in Europe, Japan and North America, there is a body of knowledge on the genetics of development (Richelle-Maurer et al, 1998;RichelleMaurer and Van de Vyver, 1999;Nikko et al, 2001;Funayama et al, 2005a;Funayama et al, 2005b;Mohri et al, 2008;Funayama et al, 2010;Holstien et al, 2010;Funayama, 2013) and even the possibility of using RNA interference methods (Rivera et al, 2011). Typically, gemmules are collected during winter months and kept refrigerated to hatch as needed in the lab, but it is also possible to keep a population over the long term by returning hatched batches to lakes.…”