Rituals of Transparency

The transparent communicative organization and new hybrid forms of content

“…Dialogical transparency also may support the authentic organizational character because it makes interaction possible for participants (Gilpin et al, 2010) and might help publics express their opinions and give feedback (Shen & Kim, 2012). Participatory transparency in the journalistic context refers to involving publics in news processes by allowing them to influence, scrutinize and monitor the content (Deuze, 2005;Karlsson, 2010). In this way, the organization can enhance opportunities to influence and evaluate content, such as through commenting and contributing to the discussions.…”

“…Moreover, control mutuality is an important aspect of organization-public relationships (Ledingham & Bruning, 1998), and creating an environment of listening and engagement by ensuring common understanding and dialogue with stakeholders are at the center of the communicative organization (The Melbourne Mandate, 2012). Genuine identity should form the basis of this dialogue (Theunissen, 2014), where transparency involves making a certain level of interaction possible (Gilpin et al, 2010;Karlsson, 2010;Rawlins, 2009). This engagement or interaction with stakeholders can be seen as a willingness to risk dialogue-enabling interaction between the organization and the stakeholders (Gilpin et al, 2010).…”

“…Transparency increases the credibility of the content by offering opportunities to verify it (Karlsson, 2010), and well-written expert content increases credibility through knowledge sharing. Authority cannot be attained through promotion and persuasion; thus, hybrid forms of online content should be considered different from advertorials, as advertorials are often product-related and salesfocused (van Reijmersdal et al, 2005).…”

“…As stakeholder engagement through commercial hybrid content focuses on relevant, quality content delivery to publics, transparency in the context of journalism also should be considered. Karlsson (2010) noted that transparency in editorial processes relates to the disclosure of statements about how information is selected and produced and how the news content is verified. This notion should be taken into account to guarantee legitimate media cooperation and credible content creation forms in social media.…”

“…Participation also is considered a dimension of transparency (Karlsson, 2010;Rawlins, 2009). Moreover, control mutuality is an important aspect of organization-public relationships (Ledingham & Bruning, 1998), and creating an environment of listening and engagement by ensuring common understanding and dialogue with stakeholders are at the center of the communicative organization (The Melbourne Mandate, 2012).…”