“…That this ethnographic commitment creates its own impact becomes clear if we return to the download figures. Besides the articles in the two popular forums, those articles with more than 2,000 downloads include Lila Abu‐Lughod's () “The Cross‐Publics of Ethnography: The Case of ‘the Muslimwoman’” (downloaded 3,705 times), Felicity Aulino's () “Rituals of Care for the Elderly in Northern Thailand: Merit, Morality, and the Everyday of Long‐Term Care” (downloaded 3,049 times), Erica Bornstein and Aradhana Sharma's () “The Righteous and the Rightful: The Technomoral Politics of NGOs, Social Movements, and the State in India” (2,649), and Perry Sherouse's () “Skill and Masculinity in Olympic Weightlifting: Training Cues and Cultivated Craziness in Georgia” (2,544). Besides illustrating that captivating article titles might do more to attract readers than SEO‐focused keywords, these articles show that the anthropologist's authority in the field, built over many years of hard ethnographic labor, is still the best guarantee of impact.…”