“…Elliott and Thomson (2010), working within the framework of the theory of planned behavior, indicate that the offending driver's speeding behavior is explained not only by past events but also by such factors as attitude (instrumental/cognitive and affective/emotional), perceived social pressure (social norms), and perceived behavioral control (self-efficacy or control over internal factors, that is, the ability or otherwise to keep the vehicle speed within the legal limit, and the perceived controllability, or control over external factors, that is, other traffic driving in excess of the speed limit). Behavior can also be influenced by the riskiness of the drivers involved and their propensity to commit traffic infringements such as speeding (Leal, Watson, & Armstrong 2010). Moreover, in line with the tenets of the health belief model, when a driver perceives that their behavior may cause severe damage to the health of others (perceived severity and perceived benefits), they can be motivated to change their behavior (Tavafian, Aghamolaei, Gregory, & Madani, 2011).…”