Contrasting fantasies about the future with reflections on reality that impedes fantasy realization creates a tight link benveen expectations of success und formingTheories of motivation (Ajzen, 1991;Atkinson, 1957;Carver & Scheier, 1998;Gollwitzer, 1990;Locke & Latham, 1990; See Oettingen & Gollwitzer, 2001, for a review) suggest that people base their goal setting on desirability and feasibility of future outcomes or behaviors. Desirability is conceptualized by the estimated attractiveness of likely short-term and long-term consequences of goal attainment.