2015
DOI: 10.1080/10810730.2015.1012237
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Risk Perceptions of Smokeless Tobacco Among Adolescent and Adult Users and Nonusers

Abstract: The recent growth in smokeless tobacco (ST) consumption has raised questions about consumer risk perceptions of ST products, especially in high-risk vulnerable populations. This qualitative study examined risk perceptions of ST among adolescent and adult users and non-users in Ohio Appalachia. Focus groups and interviews were held with adolescents (n=53; mean age of 17 years) and adults (n=63; mean age of 34 years) from four Ohio Appalachian counties. Participants were asked about their perceptions of ST-relat… Show more

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Cited by 26 publications
(25 citation statements)
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“…Similar perceptions of reduced risk relative to cigarettes have been reported in other rural populations (14; 18), and differences in perceived harm between tobacco products by youth has been associated with tobacco use nationally (19). While ST use does not involve inhalation of toxic combustion products, objectively quantifying harm relative to cigarettes is difficult.…”
Section: Discussionsupporting
confidence: 56%
See 1 more Smart Citation
“…Similar perceptions of reduced risk relative to cigarettes have been reported in other rural populations (14; 18), and differences in perceived harm between tobacco products by youth has been associated with tobacco use nationally (19). While ST use does not involve inhalation of toxic combustion products, objectively quantifying harm relative to cigarettes is difficult.…”
Section: Discussionsupporting
confidence: 56%
“…Youth who perceive little or no risk of harm from ST are more likely to be ST-users (10; 13). However, in one study, both ST-users and non-users held diverse views about the health risks of ST relative to cigarettes (14). …”
Section: Introductionmentioning
confidence: 99%
“…33 We measured absolute harm perceptions in our study, which are independent from harm perceptions that are compared to cigarettes (relative harm). Relative harm perceptions have been a common measure used in past research 7,8,1117 ; however, comparison to a referent product can influence harm perceptions due to contextual effects of message framing. 18 For example, research on snus 34 and e-cigarettes 35 has assessed the differences between direct (relative/comparative) and indirect (absolute) risk perceptions.…”
Section: Discussionmentioning
confidence: 99%
“…36 Past research has assessed relative harm perceptions to gauge harm perceptions compared to combusted cigarettes. This research suggests that smokeless tobacco, 710 electronic cigarettes (e-cigarettes), 8,11 hookah/waterpipes, 1214 cigars and cigarillos, 12,15,16 and roll-your-own tobacco (RYO) 17 are all perceived as less harmful than combusted cigarettes.…”
Section: Introductionmentioning
confidence: 99%
“…The data indicate that, although smokeless tobacco is not considered completely risk-free in an absolute sense, some individuals believe that using smokeless tobacco is safer than smoking conventional cigarettes (Liu et al, 2015). …”
Section: Introductionmentioning
confidence: 99%