1998
DOI: 10.1111/j.1530-0277.1998.tb04380.x
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Risk Perception of Alcohol Consumption

Abstract: A review is given of general principles of risk perception, with some historical highlights of the field. It is pointed out that the risk target is of great importance (i.e., that personal risks are almost always perceived as smaller than risks to others). The implications of perceived personal and general risks are different, with general risks being more important for policy attitudes. The concepts needed to investigate risk perception are different, depending on what kind of risk is studied. Alcohol consump… Show more

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Cited by 50 publications
(20 citation statements)
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“…Although such a focus is partially warranted, these definitions present an incomplete picture of actual risk. In combination with research suggesting that individuals strongly underestimate their own alcohol-related risks, particularly women (Sjoberg, 1998), this apparent lack of understanding of gender differences in dose-related risk, and of dose-related risk more generally, further raises concerns. Given the relatively complex ways that many people defined moderate drinking and tendencies to discount simple answers, providing clear and more complete information may produce better understanding of alcohol-related risks.…”
Section: Discussionmentioning
confidence: 99%
“…Although such a focus is partially warranted, these definitions present an incomplete picture of actual risk. In combination with research suggesting that individuals strongly underestimate their own alcohol-related risks, particularly women (Sjoberg, 1998), this apparent lack of understanding of gender differences in dose-related risk, and of dose-related risk more generally, further raises concerns. Given the relatively complex ways that many people defined moderate drinking and tendencies to discount simple answers, providing clear and more complete information may produce better understanding of alcohol-related risks.…”
Section: Discussionmentioning
confidence: 99%
“…Risk perception is basically a subjective phenomenon and, according to Sjoberg [30], must be studied with suitable psychological methods, being the most common approach that of a questionnaire [30].…”
Section: Questionnaire Development and Applicationmentioning
confidence: 99%
“…To this respect, most work has more broadly sampled expectations of alcohol effects, often using specific developed scales. Accordingly, the risk perception construct used here was developed based on some previous validated scales regarding individual perception of the drinking phenomena, in particular regarding workers' drinking expectations, such as the case of the Drinking Expectancy Questionnaire [30,31] and the Worry-Reduction Alcohol Expectancy Scale [32].…”
Section: Questionnaire Development and Applicationmentioning
confidence: 99%
“…With the onset of alcoholism in Central Kenya, which is attributed with HIV/AIDS and a host of other reproductive health problems, it is important to revitalize interventions that focus on men's reproductive health in the context of alcohol consumption. Given that people act on their beliefs or perceptions rather than the real risks [27], reproductive health communication should aim to enhance risk perceptions and to impact values, beliefs, myths and misconceptions associated with alcohol consumption. Focusing on education would also impact values, beliefs, myths and misconceptions associated with alcohol expectancies and possibly avert risky behaviors.…”
Section: Discussionmentioning
confidence: 99%