Risk Perception and Risk-Taking Attitude: A Comparison Between Hong Kong and Mainland Chinese Undergraduate Students

Cheung, Hoi Yan; Wu, Joseph; Jun, Tao

doi:10.1007/s40299-012-0048-7

Cited by 16 publications

(15 citation statements)

References 30 publications

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“…Over the last four decades, research on perceived risk has grown whereby the concept was introduced in the 1920s in the economic area by focusing on decision making (Dowling & Staelin, 1994). Perceived risk is the main concepts in consumer behaviour, which found to be one of the factors influencing consumer and purchasing behaviour (Bauer, 1960;Cheung, Wu, & Tao, 2013). There are two aspects of perceived risk, namely, uncertainty and consequences, according to Bauer (1960).…”

Section: Travel Perceived Riskmentioning

confidence: 99%

The Effect of Domestic Tourist Perceived Risk on Revisit Intention in Malaysia

Hashim‬¹,

Yusoff²,

Awang³

et al. 2019

IJITEE

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Tourism research identified that the risk element has a significant impact on tourist intention to travel and tourist destination choice criteria. The connection between domestic tourists perceived risk and revisit intention has not been widely explored mainly in Malaysia context, but the existing studies suggest a close connection among them.This study aims to examine the affect tourist perceived risk toward their revisit intention to visit tourist destination in Malaysia. A total of 384 sample valid responses were obtained.The sampling method for domestic tourist was convenience sampling method. Data collection instrument was a questionnaire which adapting the self-administered questionnaire distributionThe Partial Least Square Structural Equation Model (SEM-PLS) was used to analyze the information. A Partial Least Square findings verified model fitness in the population studied. Similarly, the results of the path analysis found that the intention of visiting tourist destination in Malaysia was affected by physical and financial risk.

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Section: Travel Perceived Riskmentioning

confidence: 99%

The Effect of Domestic Tourist Perceived Risk on Revisit Intention in Malaysia

Hashim‬¹,

Yusoff²,

Awang³

et al. 2019

IJITEE

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“…individual's likelihood of engaging in risky behaviors (Cheung et al, 2013). In the main study, participants' risk-taking attitude was assessed by the 30-item domainspecific risk-taking scale (the DOSPERT Scale, Blais & Weber, 2006).…”

Section: Risk-taking Attitude As Mentioned Previously Risk-taking Amentioning

confidence: 99%

Effect of Motivation Type and Reward Uncertainty on Consumers’ Marketing Promotion Participation

Zhang¹,

Lee²,

Kim³

2017

amj

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Marketers struggle to design effective and profitable promotional campaigns. The current research examines the role of uncertainty in promotions involving rewards, because several previous findings point to either possible positive or negative effects of adding uncertainty to this type of promotion. The current research proposes to fill the research gap by testing how reward uncertainty, different types of motivation, as well as individual risk-taking attitude affect customers' promotion participation. The study design is a 2 (reward uncertainty: certain vs. uncertain) × 2 (motivation type: intrinsic motivation vs. extrinsic motivation) × 2 (risk-taking attitude: high vs. low) between-subjects design, where individual risk-taking attitude is a measured chronic personality trait, and consumer's intention to participate in the promotion is regarded

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“…Demographic variables such as gender, education level and age can affect risk-taking attitudes [16,37,38]. Scholars have suggested that men, younger people, and well-educated people are likely to have more positive risk-taking attitudes [16,37,38].…”

Section: Risk-taking Attitudementioning

confidence: 99%

“…Attitudes to risk-taking have been discussed in relation to different issues, such as flooding [39], and among various groups, such as offenders [40], undergraduate students [38], entrepreneurs [41], medical travelers [42], and adventure recreationists [9]. Some studies have suggested that attitudes to risk-taking influence governance, such as in flood prevention planning [39], and the management of prisoners [41].…”

Section: Risk-taking Attitudementioning

confidence: 99%

Risk-Taking Attitude and Behavior of Adventure Recreationists: A Review

Tseng¹

2015

J Tourism Hospit

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Adventure tourism is a fast growing sub-sector of the tourism industry. To better understand the adventure tourism, the risk-taking attitude and the adventure behaviors of recreationists must be considered. This study clarifies these risk-taking attitudes and adventure behaviors by reviewing relevant literature. Recreation experiences, personality, and risk-taking attitude are precedents of adventure behavior. By assessing the factors that affect adventure behavior, adventure tourism managers can provide the best adventure activities for participants.

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Risk Perception and Risk-Taking Attitude: A Comparison Between Hong Kong and Mainland Chinese Undergraduate Students

Cited by 16 publications

References 30 publications

The Effect of Domestic Tourist Perceived Risk on Revisit Intention in Malaysia

The Effect of Domestic Tourist Perceived Risk on Revisit Intention in Malaysia

Effect of Motivation Type and Reward Uncertainty on Consumers’ Marketing Promotion Participation

Risk-Taking Attitude and Behavior of Adventure Recreationists: A Review

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