Risk Perception and Intention of Touring to the City of Sabang in the Time of the Covid-19 Pandemic

Abstract

The purpose of this study was to determine the impact of the risk perception of tourists on the intention to travel to Sabang City in the midst of the Covid 19 pandemic. This research is based on the theoretical framework of the theory of planned behavior (TPB). Sample approach using Non-Probabilityaccidental sampling.The sample amounted to 200 respondents who came from within and outside the province of Aceh. The results of this study indicate that the perception of risk has a negative and significant effect on the antecedents of Intention, namely Attitude, Behavioral Control, and Subjective Norms. Attitudes and Behavioral Control each have a positive and significant effect on the intention of tourists visiting Sabang City during the covid 19 pandemic. Meanwhile, Subjective Norms have no significant effect.

Persepsi Risiko dan Dukungan Pariwisata Penduduk Kota Sabang

“…Sektor pariwisata dengan beberapa sub sektornya merupakan salah satu sektor yang paling berdampak negatif akibat dari virus ini (Gössling et al, 2020). Keengganan penduduk untuk melakukan perjalanan wisata disebabkan ketakutan mereka akan bahaya penularan covid 19. disamping itu, pemerintah disetiap negara membuat kebijakan-kebijakan yang membatasi pergerakan kunjungan manusia sebagai bentuk pengendalian terhadap pandemi (Munandar et al, 2021;Brouder et al, 2020;Lew et al, 2020).…”