Risk Management in Digital Advertising: An Analysis from the Advertisers’ Media Management Perspective

Tauro, Danilo; Panniello, Umberto; Pellegrino, Roberta

doi:10.1080/14241277.2021.1960532

Cited by 5 publications

(5 citation statements)

References 43 publications

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“…Digital advertising supply chain transparency (UC1) describes the transparent data transitions that occur from the moment a user visits a publisher's website (or app) to when that user interacts with an advertiser's web presence by clicking on the ad (Tauro, Panniello, and Pellegrino 2021). A demand-side platform buys the right to place advertising on the publisher's inventory of websites.…”

Section: Methodsmentioning

confidence: 99%

“…In summary, OAT provides the foundation for our integrative framework and is particularly relevant to our research objective because it incorporates all the relevant factors DAE actors interact with; the relationships among them through higher-order functions (Ciuchita et al 2023); and the concepts of boundary, contextual, and domain innovations as mediating factors that help explain how organizations adapt and evolve in response to changes in their environment. Figure 1 offers support for our view of the DAE, its actors, and the relationships among them through the aforementioned functions and the mediating factors: Brands (advertisers; community of activity) execute activity by targeting users to reach their activity’s objective (users’ attention; emerging collective object of activity). Brands achieve the desired transformation of the activity (user engagement; desired outcomes) in collaboration with partners (publishers, intermediaries, and policy makers; related communities of activity). Publishers distribute the activity in various channels (e.g., social media, mobile devices, search engines) (Deighton 1997; Gusic and Stallone 2020; Hayes et al 2021; Tauro, Panniello, and Pellegrino 2021). …”

Section: Theoretical Integrationmentioning

confidence: 99%

“…Publishers distribute the activity in various channels (e.g., social media, mobile devices, search engines) (Deighton 1997; Gusic and Stallone 2020; Hayes et al 2021; Tauro, Panniello, and Pellegrino 2021).…”

Section: Theoretical Integrationmentioning

confidence: 99%

“…• Brands achieve the desired transformation of the activity (user engagement; desired outcomes) in collaboration with partners (publishers, intermediaries, and policy makers; related communities of activity). • Publishers distribute the activity in various channels (e.g., social media, mobile devices, search engines) (Deighton 1997;Gusic and Stallone 2020;Hayes et al 2021;Tauro, Panniello, and Pellegrino 2021).…”

Section: Organizational Activity Systems In Digital Advertisingmentioning

confidence: 99%

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Enhancing Digital Advertising with Blockchain Technology

Stallone,

Wetzels,

Mahr

et al. 2023

Journal of Interactive Marketing

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The increasing popularity of blockchain technology (BCT) has spurred interest in its potential to rejuvenate the digital advertising ecosystem. Due to its transparency, decentralization, and immutability, BCT offers the potential for customer-oriented, secure, and open platforms that might improve interactions between consumers and businesses. This article investigates applications of BCT in digital advertising and develops an integrative framework to classify innovations at this intersection. With a systematic literature review and Delphi study, the authors examine ten relevant use cases and compile qualitative and quantitative data on the expected probability of realization, expected impact on the industry, desirability of occurrence, and market establishment duration. The results reveal organizational activity theory–informed areas of innovation and provide useful insights for managers, researchers, and policy makers. Managers should focus on contextual innovations such as rewarding web users for web interactions, rewarding content creators for their contributions, and ensuring user data security as the most relevant potential applications. Boundary innovations require a better understanding before deploying solutions aimed at increasing advertising supply chain transparency, mitigating fraud, and verifying content. For domain-based innovation areas, researchers must rethink their foundations. Finally, the authors propose a detailed research agenda.

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Section: Methodsmentioning

confidence: 99%

Section: Theoretical Integrationmentioning

confidence: 99%

Section: Theoretical Integrationmentioning

confidence: 99%

Section: Organizational Activity Systems In Digital Advertisingmentioning

confidence: 99%

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Enhancing Digital Advertising with Blockchain Technology

Stallone,

Wetzels,

Mahr

et al. 2023

Journal of Interactive Marketing

View full text Add to dashboard Cite

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“…Over the past 5 years, the exponential growth of digital advertising has taken place, and it's actually quite disruptive to this space. And this support for creative content can be distributed via any internet-connected device, such as a desktop, mobile, or connected TV [9].…”

Section: Introductionmentioning

confidence: 99%

Digital Communication Management Planning, Activities and Evaluation of Selebgram Suhardi_Official in Improving Image

Saktisyahputra¹

2022

Advances in Social Science, Education and Humanities Research

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Media digitalization occurs in various aspects of life, including creating a new job called Selebgram. The Covid 19 pandemic has felt its impact since the enactment of Large-Scale Social Restrictions since March 15, 2021. Until now, the Imposition of Restrictions on Community Activities has been in effect in Indonesia and this has forced us to carry out digital transformations in services and transactions as well as work, including adaptation to a new job called Selebgram. This study aims to determine the Digital Communication Management Planning, Activities and Evaluation of Selebgram Suhardi_Official in improving the image. The object of this research is Suhardi as a Selebgram with 24,400 Followers. Research Methods Using Phenomenological Research Methods Edmund Husserl. With the concept of intentionality, Husserl confirmed phenomenology as a scientific method that does not begin with doubt, but is directed at what is actually the truth of experience. Meanwhile, for data collection techniques using interviews, observation and documentation.

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