“…In the marketing literature, moreover, if the companies make it possible to put more emphasis on the cognitive dimension by offering customized products or services to their customers, then the results will strengthen the affective dimension, followed by conative dimension and, finally, increase behavioral loyalty of their customers. This is because once customer attitude towards a brand is positive, highly loyal buyers tend to stay loyal [2,4,7,[18][19][20]. Therefore, it is recommended that customer attitude has a significant impact on behavioral loyalty.…”