Risk- and Personality-Related Dimensions of Store Choice

Dash, Joseph F.; Schiffman, Leon G.; Berenson, Conrad

doi:10.1177/002224297604000106

Cited by 29 publications

(22 citation statements)

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“…It considers consumer decisions on interrelated products and emphasizes the management of a product category as a whole process (Basuroy, Mantrala & Walters, ). Based on the width of product categories offered, there are different types of retailers, with two extreme types: specialty retail stores and general retail stores (Dash et al., ; Solomon, ).…”

Section: Theory and Hypothesis Developmentmentioning

confidence: 99%

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The Moderating Role of Product Categories in the Relationship between Online Fulfillment, Procurement, and Consumer Repurchase Intention: A Hierarchical Analysis

Wan

Huang

Dong

2016

J Supply Chain Manag

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This study investigates how the number of product categories moderates the effects of consumers' satisfaction with order procurement and order fulfillment on their repurchase intention at online retail stores. We collected empirical data from an online rating website and constructed a multilevel dataset at both the transaction level and the store level. Employing hierarchical linear modeling on a sample of 11,554 observations at 146 online retailers, we find significant interaction effects on consumer repurchase intention between product category number and consumer satisfaction with both online order procurement and fulfillment processes, but with different signs. These findings offer guidance to online retailers when allocating their limited resources to procurement‐related and fulfillment‐related investments.

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Section: Theory and Hypothesis Developmentmentioning

confidence: 99%

“…General retail stores and specialty retail stores represent two polar extremes of retailer types. General retail stores offer a large number of different product categories, while specialty retail stores focus on a small number of related product categories (Dash, Schiffman & Berenson, ; Solomon, ).…”

Section: Introductionmentioning

confidence: 99%

The Moderating Role of Product Categories in the Relationship between Online Fulfillment, Procurement, and Consumer Repurchase Intention: A Hierarchical Analysis

Wan

Huang

Dong

2016

J Supply Chain Manag

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“…The reference group tied to a popularity claim might be different depending on the mall type, as the characteristics of shoppers may vary depending on whether the internet mall is a category killer or a complex mall. Specifically, the shoppers in a category killer could be more knowledgeable about a specific product category than those in a complex mall, because shoppers in a specialty store have greater expertise in evaluating category specific products than those in a complex mall (Dash, Schiffman, & Berenson, 1976). Moreover, shoppers in a category killer can get useful information about a specific product before making a purchase decision, as more information tends to be shared among shoppers through the board of a brand community (Bickart & Schindler, 2001).…”

Section: Consumer Involvementmentioning

confidence: 99%

The effects of brand popularity as an advertising cue on perceived quality in the context of internet shopping

Ji-Hern

Min²

2014

Jpn Psychol Res

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Brand popularity as a descriptive norm has been used as an advertising cue by internet malls. It is based on the assumption that consumers prefer brands with popularity claims because they perceive the popularity claim results from superior quality. However, little research has been done on how popularity cues affect perceived quality in internet shopping contexts. Particularly, the interaction effect between brand popularity and price on the quality perception has never been investigated. This research presents the results of two experiments showing that brand popularity and price have an interaction effect on the estimation of sales, which in turn influences perceived quality. Only when consumers believe that the sales volume is high would the perceived quality increase. This research also analyzes the manner in which brand popularity reduces consumers' perceived risk in purchase decision-making.

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“…Prior retailing research has suggested that the perceived risk of a product is transferable to the store that sells the product (9,11,20,39). For this reason, addressing perceived source risk could be crucial when catalogers are seeking new customers.…”

Section: Perceived Source Riskmentioning

confidence: 99%

The role of perceived risk in mail order catalog shopping

McCorkle

1990

Journal of Direct Marketing

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The purpose of this article is to review the marketing literature concerning perceived risk and to offer a conceptual application of this literature to the mail order catalog shopping purchase situation. Five specific types of perceived risk are presented and discussed in relation to risk reduction techniques applicable to each. The author's conceptualizations concerning perceived risk are an attempt to promote academic empirical research, as well as to enhance practitioners' understanding of their o w n current and future efforts toward expanding the database of receptive mail order catalog shoppers.

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Risk- and Personality-Related Dimensions of Store Choice

Cited by 29 publications

References 0 publications

The Moderating Role of Product Categories in the Relationship between Online Fulfillment, Procurement, and Consumer Repurchase Intention: A Hierarchical Analysis

The Moderating Role of Product Categories in the Relationship between Online Fulfillment, Procurement, and Consumer Repurchase Intention: A Hierarchical Analysis

The effects of brand popularity as an advertising cue on perceived quality in the context of internet shopping

The role of perceived risk in mail order catalog shopping

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