1993
DOI: 10.1038/scientificamerican0793-32
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Risk Analysis and Management

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Cited by 135 publications
(46 citation statements)
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“…The complex nature of risk perceptions implies that a single strategy for public consultation and communication will not be effective. Rather, successful communication and consultation requires that a message is tailored to what people already know and what they need to know about specific risks, and then tested and refined until surveys show that the message conveys information in the intended way (Morgan, 1993). Determining how to consult and communicate about import risks depends on a systematic evaluation and integration of the many technical and non-technical dimensions of the issue at hand for specific target groups.…”
Section: Implications For Communication and Consultationmentioning
confidence: 99%
“…The complex nature of risk perceptions implies that a single strategy for public consultation and communication will not be effective. Rather, successful communication and consultation requires that a message is tailored to what people already know and what they need to know about specific risks, and then tested and refined until surveys show that the message conveys information in the intended way (Morgan, 1993). Determining how to consult and communicate about import risks depends on a systematic evaluation and integration of the many technical and non-technical dimensions of the issue at hand for specific target groups.…”
Section: Implications For Communication and Consultationmentioning
confidence: 99%
“…Experts evaluate it in relation to two components: the probability of an undesirable event actually happening, and the seriousness of its consequences. The public, on the other hand, takes into account a set of other factors in its assessment of risks, as many studies have shown (Slovic, 1987;Morgan, 1993;Slovic et al 1995;Powell, 1998;Siegrist, 2000). According to their findings, a summary of these factors is presented in Table 7.…”
Section: A Risk/benefit Assessment Of Gmos Perceived As Very Unbalancedmentioning
confidence: 99%
“…In the case of renewable energy, it is much easier to calculate the cost of mandating their use than to estimate their benefits, because there is no consensus about them How valuable are reductions in greenhouse gases? Thus, policymakers need to temper their approach with a "risk management" analysis that allows for a balance of probabilities against the seriousness of the risk to society for these externalities (32). European political communities seem more successful at building consensus on these types of issues than their counterparts in the United States (33).…”
mentioning
confidence: 99%