Ride-hailing apps' continuance intention among different consumer groups in Indonesia: the role of personal innovativeness and perceived utilitarian and hedonic value

Abstract

PurposeThis research aims to examine the relationship of personal innovativeness, perceived value (consisting of perceived utilitarian and hedonic value) and continuance intention in the context of ride-hailing apps and to investigate consumer behaviour differences between metro and non-metro consumers.Design/methodology/approachThe survey sample included 402 consumers of popular ride-hailing apps in Indonesia to test the research framework. Then, PLS-SEM-based software was utilised to examine the hypothesised relationship.FindingsThe findings indicate that the effect of personal innovativeness on continuance intention in using ride-hailing apps will operate through the full mediation role of perceived hedonic and utilitarian value, respectively. The findings also show that there are consumer behaviour differences between metro and non-metro consumers, in which the cognitive belief of consumers in the metro areas regarding the usage of ride-hailing apps is more related to hedonic value.Research limitations/implicationsThe variety of respondent demographic profiles in this research is limited in that most of the research respondents are students. In such a case, the study may face the issue of generalisation.Originality/valueThis research generates an extended idea of the information technology continuance model by validating the important role of perceived hedonic and utilitarian value as an integral part of the model and strengthens the insights that Indonesia has consumer behaviour differences regarding technology-based services, particularly ride-hailing apps, between metro and non-metro consumers.

What drives customers towards mobile shopping? An integrative technology continuance theory perspective

“…Previous research on mobile shopping relied on purposive sampling since inclusive set of participants (students) using mobile shopping is not available in India (Alalwan et al. , 2020; Fauzi and Sheng, 2020; Khoi et al. , 2018).…”

“…32 items yield a minimum sample size of 160) (Reisinger and Turner, 1999). Further, previous studies have relied on sample sizes close to 200 for m-shopping (Chen, 2018; Fauzi and Sheng, 2020). Composite reliability and average variance extracted (AVE) were larger than the recommended values of 0.70 and 0.50, respectively (Hair et al, 2016).…”

“…Customers with mobile shopping experiences were the sampling frame for the survey. Previous research on mobile shopping relied on purposive sampling since inclusive set of participants (students) using mobile shopping is not available in India (Alalwan et al, 2020;Fauzi and Sheng, 2020;Khoi et al, 2018). The data were collected using a non-probabilistic purposive sampling technique.…”

“…Research in this field also acknowledges the role of consumers' reasoned actions, experiential response and habitual response in influencing their continuance behaviour (Bhattacherjee and Lin, 2015). CI contributes to developing an understanding of customer behaviour in various contexts (Fauzi and Sheng, 2020). Previous studies relied primarily on TCT with its focus on technology but paid less attention to the quality of service and innovativeness (Table 1).…”

Segmentasi Konsumen Pupuk Non-Subsidi Di Provinsi Nusa Tenggara Timur

“…Pada titik ini, nilai dari produk atau jasa tertentu menjadi acuan penting bagi konsumen terkait dengan perilaku membeli. Mengacu pada teori nilai konsumsi, bahwa alasan utama mengapa konsumen memiliki perilaku yang berbeda terhadap suatu produk tertentu adalah karena konsumen mempersepsikan lima nilai yang mungkin, seperti nilai fungsional, kondisional, sosial, emosional dan epistemik (Fauzi & Sheng, 2020).…”