Rice Marketing Efficiency In Sragen Regency

Ulfa, Amalia Nadifta; Masyhuri, Masyhuri

doi:10.22146/ae.36442

Cited by 4 publications

(3 citation statements)

References 2 publications

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“…There are more semi-organic rice marketing channels in Bantul Regency than in Lampung, with solely three channels [11] and Sragen Regency, with four channels [12]. Most semi-organic rice farmers in Bantul Regency marketed their products to three marketing institutions: rice millers, collecting traders, and collector merchants, although some farmers sold them directly to consumers.…”

Section: Marketing Analysis Of Semi-organic Rice Farmingmentioning

confidence: 99%

Production and marketing of semi organic rice in Bantul Regency Special Region of Yogyakarta

2021

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Semi-organic rice farming utilizes natural ingredients and considers ecological and health factors but still uses chemicals in a small proportion. It has become a transition to organic rice farming. This research aims to analyze the production costs, income, profit, and feasibility of farming, identify marketing channels, and analyze the marketing efficiency of semi-organic rice in Bantul Regency. A total of 60 semi-organic rice farmers were selected using the Multistage Random Sampling method, while 11 traders were obtained based on the Snowball method. The farming feasibility analysis was based on Revenue Cost Ratio (R/C) and Break Even Point (BEP) criteria, while the marketing efficiency analysis was based on Technical Efficiency Index (TEI) and Economic Efficiency Index (EEI). The results uncovered that with a land area of 2,000 m2, semi-organic rice farming incurred production costs of IDR 4,319,801, generating an income of IDR 4,590,438 and profit of IDR 2,245,817. Semi-organic rice farming in Bantul Regency was feasible based on the R/C and BEP criteria. There were seven marketing channels for semi-organic rice in Bantul Regency, and on all channels, the farmer’s share was > 50%. Marketing channel IV was the most efficient channel, both technically and economically.

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Section: Marketing Analysis Of Semi-organic Rice Farmingmentioning

confidence: 99%

Production and marketing of semi organic rice in Bantul Regency Special Region of Yogyakarta

2021

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“…The value of marketing efficiency of finely chopped tobacco farming in Bondowoso Regency was 3.62%, which was relatively small, so it could be said to be efficient. Meanwhile, the value of marketing efficiency for rice, especially the value of marketing efficiency for medium/large rice mills is 2.32 [13]. This shows that the marketing efficiency of rice is better than tobacco because the production system for rice is more established.. Another way to determine marketing efficiency is by comparing the Economic Efficiency Index (EEI) with the Technical Efficiency Index (TEI).…”

Section: Resultsmentioning

confidence: 99%

Marketing Strategies of Finely Chopped Tobacco in Bondowoso Regency

Iskandar¹,

Sjamsijah²,

Kurniawati³

2023

Proceedings of the 3rd International Conference on Social Science, Humanity and Public Health, ICoSHIP 2022, 05-06 November 202

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It is suspected that finely chopped tobacco agribusiness in Bondowoso Regency does not have the right marketing strategy, so that the level of competition and marketing efficiency is low. Therefore, research that is able to formulate marketing strategies and priorities for its implementation is very necessary. The purpose of this research is to get an overview of marketing efficiency, formulate marketing strategies, and determine marketing strategy priorities. The method used is the analysis of marketing efficiency, SWOT and AHP. The results showed that the marketing of finely chopped tobacco in Bondowoso Regency was efficient. Marketing development strategies included product development with government assistance, market share expansion through partnerships, increased use of technology, pricing for certain products and agricultural cost efficiency. The main priority of the finely chopped tobacco marketing strategy was the strategy of expanding market share through partnerships with tobacco companies and product development with government assistance.

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“…Pemasaran adalah salah satu subsistem yang utama untuk memastikan keberhasilan pertanian. Pemasaran digolongkan baik apabila telah efisien (Ulfa & Masyhuri, 2019). Lembaga pemasaran berperan penting dalam kegiatan pemasaran seperti standarisasi, sortasi, transportasi, dan pengangkutan dalam skala besar.…”

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Analisis Faktor yang Mempengaruhi Marjin Pemasaran Biji Kopi Robusta di Kabupaten Tanggamus

Dalimunthe,

Safitri,

Sibuea

2023

JIA (J. Ilm. Agribisnis)

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Coffee is the dominant tropical commodity in global commerce, accounting for 50% of all low-commodity exports. The worldwide allure of coffee primarily stems from its distinctive flavor and is supported by economic, social, traditional, and historical factors. This research aims to ascertain the marketing margins of robusta coffee and identify the elements that impact these margins. The investigation used the descriptive analysis approach. The study included a total of 68 farmers who were selected by random selection, as well as four merchants who were recruited using the snowball sampling method. The data analysis will then focus on an analysis of the marketing margin and a multiple linear regression analysis to identify the following factors that impact the marketing margins of robusta coffee. The study's results indicate that the first channel exhibits a highly efficient marketing channel, demonstrating a minimal marketing margin of IDR.1.520/Kg. Furthermore, the variables influencing marketing margins include the various marketing channels. The sales volume and marketing distance of coffee do not substantially impact marketing margins.

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Rice Marketing Efficiency In Sragen Regency

Cited by 4 publications

References 2 publications

Production and marketing of semi organic rice in Bantul Regency Special Region of Yogyakarta

Production and marketing of semi organic rice in Bantul Regency Special Region of Yogyakarta

Marketing Strategies of Finely Chopped Tobacco in Bondowoso Regency

Analisis Faktor yang Mempengaruhi Marjin Pemasaran Biji Kopi Robusta di Kabupaten Tanggamus

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