In view of the rapid growth of the impact of tourism on the world economy, as well as the environmental problems that it can create, the assessment of the environmental state of the tourism sector is becoming particularly relevant. The purpose of the study was to analyse the ecological state of the Ivano-Frankivsk Region and its impact on the attractiveness of the region for tourists, as well as to develop proposals for the sustainable development of tourism, taking into account environmental aspects. In the framework of the study, various methods were used, in particular, statistical analysis of data on pollutant emissions. The impact of industry and other industries on the environmental condition was analysed and assessed using the analysis method. The dynamics of atmospheric emissions by years and their impact on the ecological state of the region were analysed, with a special emphasis on pollution by sulphur dioxide and other compounds. In addition to atmospheric emissions, the issue of the discharge of pollutants into water bodies and the impact on water quality, which is important for the development of tourism, was considered. It was established that emissions of pollutants significantly affect the quality of atmospheric air, which, in turn, determines the tourist potential of the region, especially in the context of the development of ecological tourism. The need to implement measures to reduce the level of pollution, develop sustainable tourism, and implement environmental standards in the tourism industry is emphasized. Ways to improve the ecology of the region have been established and appropriate proposals have been made, including reducing emissions of pollutants, as well as the use of innovative technologies and approaches in the field of environmental safety and ensuring the sustainable development of tourism in the Ivano-Frankivsk Region. The practical value of the research consists in identifying specific directions for improving the environmental policy of the region, which require practical implementation to improve the environmental condition of Ivano-Frankivsk Region, emphasizing the importance of an integrated approach in solving environmental challenges
