Rhetorical video argument analysis

Abstract

It is documented that video is one of the media used to deliver information, but little is known about rhetorical video and its relation with viewer's behaviors and practices. This study is conducted how behaviors and practices can determine viewer's understanding, based on their facial expression. 14 viewers are selected randomly and their facial expressions are recorded while they are watching the video. Preliminary test shows that 78.6% of the viewers did not know that there are four types of videos, which are; the abstract, associational, categorical and rhetorical videos. This will give the idea that viewer's understanding is important in order to determine and categorize type of video based on their reasoning and feedback.