Rhetorical Analysis in Management and Organizational Research, 2007–2017

Browning, Larry D.; Hartelius, E. Johanna

doi:10.1002/9781119265771.ch6

Cited by 9 publications

(5 citation statements)

References 42 publications

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“…Rhetorical norms of the Enlightenment sustain a goal-directed hierarchy as the normative method of collective organizational action, and despite evolving practice and significant changes in the structure, complexity, and social integration of modern organizations, management theories developed after World War II persist as the norm (Suddaby et al, 2011). Only through a rhetorical lens do adjustments in the underlying norms of appropriate relationships, actionable knowledge, and effective decision making come into focus, and while still relatively uncommon, rhetorical analysis has become an increasingly appreciated methodology in management scholarship (Browning & Hartelius, 2018).…”

Section: Methodology: a Rhetorical Analysis Of Emerging Communication...mentioning

confidence: 99%

Taking a Rhetorical Perspective on Emerging Communication Practice: Pedagogy as Theory-Building Scholarship

Cyphert

2023

Business and Professional Communication Quarterly

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Despite management theorists’ decades-long attention to the robust sustainability of complex organizations, adaptive management practices remain undertheorized. Management is evolving from a hierarchically organized effort in pursuit of strategically determined goals into a facilitation of layered, distributed, autonomous agents able to learn from their errors and ensure the entire system’s long-term survivability. A rhetorical perspective on pedagogy allows us to better prepare our students for success in the 21st century’s adaptive organization as well as contribute to theoretical scholarship of effective organizations.

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Section: Methodology: a Rhetorical Analysis Of Emerging Communication...mentioning

confidence: 99%

Taking a Rhetorical Perspective on Emerging Communication Practice: Pedagogy as Theory-Building Scholarship

Cyphert

2023

Business and Professional Communication Quarterly

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“…A retórica foi, por muito tempo, entendida como a arte do convencimento, com base nos estudos de Aristóteles (Raffaelli, Garcias, Espejo, & Portulhak, 2017). Porém, uma "nova retórica" colocou em evidência a persuasão nos processos de mudanças sociais (Browning & Hartelius, 2018;Suddaby & Greenwood, 2005), aproximando retórica e argumentação, salientando a capacidade de agência subjacente ao ato (Hoff-Clausen, 2018). Segundo Suddaby e Greenwood (2005, p. 40, tradução nossa), a retórica "é um elemento essencial da manipulação deliberada da legitimidade cognitiva", pois está carregada de interesses que são expostos em textos e falas, mas busca exercer influência sobre outros atores.…”

Section: Os Consultores E a Função Retórica Da Linguagemunclassified

Traduzindo ideias de gestão: consultores como artífices da linguagem

Valverde

Oliveira

2023

Cad. EBAPE.BR

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Resumo Com base na perspectiva da tradução e edição de ideias, buscamos compreender como consultores organizacionais utilizam elementos linguísticos para fazer circular ideias de gestão. Para isso, realizamos um estudo qualitativo com 16 consultores, por meio do emprego de análises de conteúdo e de retórica em entrevistas semiestruturadas. Os resultados apontam para o uso da tradução durante toda a atuação dos consultores, o que permite que eles obtenham legitimidade no campo. Evidenciamos que, para transitar entre os diferentes segmentos e portes organizacionais, os consultores utilizam a retórica numa perspectiva persuasiva, aliada ao conhecimento prático e teórico, por meio de um mecanismo por nós denominado “tradução para a prática” que visa à adaptação de conceitos à realidade consultada. Os consultores também recorrem a vocabulários específicos e a jogos de linguagem, o que enfatiza a importância estratégica do uso da linguagem para esse grupo ocupacional, que busca profissionalizar-se na sociedade contemporânea.

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“…For a long time, rhetoric was understood as the art of convincing, based on Aristotle's studies (Raffaelli, Garcias, Espejo, & Portulhak, 2017). However, a "new rhetoric" has put the spotlight on persuasion in social change (Browning & Hartelius, 2018;Suddaby & Greenwood, 2005), bringing rhetoric and argumentation closer together, highlighting the agency underlying the act (Hoff-Clausen, 2018). According to Suddaby and Greenwood (2005, p. 40), rhetoric "is an essential element of the deliberate manipulation of cognitive legitimacy" because it is loaded with interests that are displayed in texts and speech but is employed to exert influence on other actors.…”

Section: Consultants and The Rhetorical Function Of Languagementioning

confidence: 99%

Translating management ideas: consultants as language artificers

Valverde

Oliveira

2023

Cad. EBAPE.BR

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Using translation theory and management ideas literature, we aim to understand how organizational consultants use linguistic elements to circulate management ideas. We carried out a qualitative study with 16 consultants, using content and rhetoric analysis in semi-structured interviews. Results indicate the use of translation throughout the consultants’ work, allowing them to obtain legitimacy in the field. We showed that to move between different segments and organizational sizes, consultants persuasively use rhetoric, combined with practical and theoretical knowledge, through a mechanism we call ‘translation into practice,’ which aims to adapt concepts to the realities consulted. Consultants also resort to specific vocabularies and language games, emphasizing the strategic importance of language use for this occupational group that aims to professionalize itself in contemporary society.

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Rhetorical Analysis in Management and Organizational Research, 2007–2017

Cited by 9 publications

References 42 publications

Taking a Rhetorical Perspective on Emerging Communication Practice: Pedagogy as Theory-Building Scholarship

Taking a Rhetorical Perspective on Emerging Communication Practice: Pedagogy as Theory-Building Scholarship

Traduzindo ideias de gestão: consultores como artífices da linguagem

Translating management ideas: consultants as language artificers

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