Rheology is the obvious method of choice when one wants to characterize viscous solutions or gels. This technique is often used in the field of supramolecular chemistry in a rather qualitative manner, in order to probe, for example, if a particular assembly is larger than a reference system. However, the technique of rheology can yield significantly more information. We show through selected examples that rheology can yield useful information not only about the size of the assemblies but also about their structure (linear, cyclic, star shaped, etc.), dynamics (self‐healing), and self‐assembly mechanisms.