In this journal in 1976, Professor Duncan Vere suggested that some adverse drug reactions could behave as ''masqueraders'', sometimes evading detection for a considerable time after a medicine was introduced into clinical practice. Using contemporary examples, we illustrate why we believe the five main reasons he cited for adverse drug reactions masquerading in this manner remain just as relevant today. Although newer methods of investigation are increasingly contributing to improved surveillance, individual case reports and spontaneous reporting systems for suspected adverse drug reactions remain a cornerstone of pharmacovigilance and should continue during the whole of the time that medicines continue to be used therapeutically.In 1976, Duncan Vere, Professor of Therapeutics at the London Hospital Medical College, University of London wrote an article in ADRB entitled 'Drug adverse reactions as masqueraders'. 1 He noted that problem of unrecognized adverse drug reactions was due to the fact that people (sic) 'don't know what they don't know'. As a result, adverse drug reactions could masquerade ('be disguised or passed off as something else') and escape unnoticed and unreported, sometimes for many years. He cited five main reasons for this phenomenon. We re-examine the relevance of Vere's reasons more than 40 years after he first described them.