Rewards weaken cross-modal inhibition of return with visual targets

Abstract

Previous studies have shown that rewards weaken visual inhibition of return (IOR). However, the specific mechanisms underlying the influence of rewards on cross-modal IOR remain unclear. Based on the Posner exogenous cue-target paradigm, the present study was conducted to investigate the effect of rewards on exogenous spatial cross-modal IOR in both visual cue with auditory target (VA) and auditory cue with visual target (AV) conditions. The results showed the following: in the AV condition, the IOR effect size in the high-reward condition was significantly lower than that in the low-reward condition. However, in the VA condition, there was no significant IOR in either the high- or low-reward condition and there was no significant difference between the two conditions. In other words, the use of rewards modulated exogenous spatial cross-modal IOR with visual targets; specifically, high rewards may have weakened IOR in the AV condition. Taken together, our study extended the effect of rewards on IOR to cross-modal attention conditions and demonstrated for the first time that higher motivation among individuals under high-reward conditions weakened the cross-modal IOR with visual targets. Moreover, the present study provided evidence for future research on the relationship between reward and attention.