“…Several decades of comparative research on reward processing have identified a mesolimbic network that responds to anticipated or received positive incentives (Olds and Milner, 1954), and recent neuroimaging research suggests that these findings generalize to humans (Knutson and Cooper, 2005;Montague and Berns, 2002;O'Doherty, 2004). This research has implicated the midbrain (Schultz, 1998) and its projection areas in the ventral striatum (especially the nucleus accumbens [NAcc]; Knutson et al, 2001), dorsal striatum Zald et al, 2004), orbitofrontal cortex (Rolls, 2004), and other areas of mesial prefrontal cortex (Knutson et al, 2003;Ramnani et al, 2004), in anticipating or receiving rewards from money to attractive pictures to pleasant tastes.…”