Revitalizing Indonesia's Print Media Competitive Strategy in the Digital Disruption Era:

Abstract

The implementation of the Accurate, Solid, Speed, Smart, Innovative, Commitment ASSSIC (ASSSIC) management policy as an innovation of Jawa Pos Radar Jember (JPRJ) is a response to the occurrence of digital disruption; thus, JPRJ needs to create an adaptive management policy by strengthening the internal and external aspects of the company. The internal management policy is implemented through the application of ASSSICRJ as the Company's Management Information System (MIS), while the external aspect is addressed through ASSSIC Product by digitizing its media products. The purpose of this research is to analyze the competitive strategies employed by JPRJ in the era of digital disruption. The research method used is qualitative research with a case study approach on the implementation of ASSSIC, elaborated with Porter's Five Forces Analysis theory. The research findings conclude that the competitive strategies employed by JPRJ in the era of digital disruption are carried out through the ASSSIC management policy, which relies on the internal and external strengthening of JPRJ. The internal management policy, implemented through the application of ASSSICRJ as a vital MIS for JPRJ, enables the collection, management, analysis, and integration of data and information required for effective decision-making. On the other hand, the external management policy is implemented through the application of ASSSIC Product as JPRJ's convergence with the strengthening of digitalization in its media products, which is currently highly demanded by the majority of readers. This field finding has the potential to enhance Porter's Five Forces Analysis theory, which currently focuses only on external strengthening.